Account Executive

Job Title
Account Executive - Digital Marketing and Advertising

Industry
Media/Advertising

Location
Holland, MI or Grand Rapids, MI area

Compensation
The annualized base salary for this role will range between $45,000 and $50,000. Uncapped commission with accelerators and potential variable compensation based on the role. Exact compensation may vary based on skills, experience, location, and union representation.

Responsibilities

Build Presence: Website, SEO, Local Listings, Reputation & Social Media

Drive Awareness & Leads: Search Engine Marketing, Social, Display, Video, and Mobile Advertising

Grow Audience and Connect: Brand Content Solutions, Social Media Marketing

Manage Leads and Customers: Lead Alert, Engagement, and Tracking Tools

Know What Works: Reporting, Mobile Tools, Insight Solutions

Emerging technology such as Virtual and Augmented Reality

Be equipped with the region’s best marketing services and solutions, empowering you to deliver unparalleled results to your customers

Develop partnerships with large local businesses and assist them in reaching their goals through integrated marketing plans and comprehensive media solutions

Identify customer needs to develop and execute account plans and custom client solutions that differentiate USA TODAY NETWORK from competitors

Help businesses maximize their online presence with a custom approach to digital marketing

Leverage multiple USA TODAY NETWORK resources and partners to develop optimal client solutions across our suite of products, with an emphasis on digital

Pursue and close new business and revenue streams

Retain, manage, and grow clients in the ever-changing digital landscape

Work within a team to manage the client relationship and retain and build account revenue

Identify market potential, develop and execute sales strategies across multiple platforms, including digital, mobile, targeted niche publications, promotions and the core newspaper

Articulate and present our suite of products to business decision makers

Communicate with customers proactively via phone, video conference tools (i.e., MS Teams or Zoom), email and in-person

Conduct face‑to‑face customer meetings, presentations, proposals and demonstrations

Manage a specified sales pipeline and develop a strategy for long‑term sustained success

Conduct client check‑ins, upsell/cross‑sell accounts, and address client market share concerns

Utilize CRM (Salesforce) effectively and efficiently recording all sales activity

Qualifications

1+ years of experience in high acquisition, consultative B2B Sales role and a college degree or acceptable equivalent of education and work experience.

Proficiency in Digital Marketing (Google AdWords, Analytics certifications are preferred but not required).

A problem solver who thrives on challenges and can simplify complex issues.

Possesses a competitive nature and a collaborative team spirit.

Excellent communication and presentation skills.

Proficient in MS Office Suite, including Excel, Word, PowerPoint, and Outlook.

Role requires a valid driver's license, reliable transportation, and the minimum liability insurance as required by law.

Benefits

Uncapped Earnings Potential

Unparalleled digital and marketing training for continuous learning

Intensive 4‑week onboarding for new hires

Outstanding Benefit options including comprehensive Health, Dental, Vision, HSA, FSA, Life Insurance, Pet Insurance, 401K and more.

Generous MTO Time off package including Company Paid Holidays

Energized and passionate team with a fun and flexible workplace

EEO Statement
USA TODAY Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employee’s race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or related medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws in the jurisdictions where USA TODAY Co. employs employees. In addition, USA TODAY Co., Inc. will provide applicants who require a reasonable accommodation, as a result of an applicant’s disability or religion, to complete this employment application and/or any other process in connection with an individual’s application for employment with USA TODAY Co., Inc. Applicants who require such accommodation should contact USA TODAY Co., Inc.’s Recruitment Department at Recruit@usatodayco.com. Applicants must be authorized to work in the applicable location. Applications from outside these regions will be removed from our system after submission.

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