Social Media Manager & Content Creator (NYS Legal Cannabis Dispensary)

Social Media Manager & Content Creator (NYS Legal Cannabis Dispensary)
Brooklyn, NY
Part-Time
$17/hourly

Job Description
Job Title:

Social Media Manager & Content Creator (NYS Legal Cannabis Dispensary)

Location:

Brooklyn, NY

Employment Type:

Part-time

Compensation:

$17/hour

About OTEC

Of The Earth Canna (OTEC) is a licensed adult-use cannabis dispensary built around community, education, and a thoughtful retail experience. We’re not just selling products, we’re building a brand, a voice, and a presence that people connect with.

Position Overview

We are looking for a creative, hands‑on Social Media Manager & Content Creator to own and execute our digital presence. This person will be responsible for planning, creating, and posting content that drives engagement, builds brand identity, and ultimately brings people through the door.

This is not just a strategy role. We are looking for someone who can ideate, shoot, edit, post, and analyze, all while staying compliant with cannabis marketing regulations.

Key Responsibilities

Develop and execute a social media content strategy across Instagram, TikTok, and other relevant platforms

Create high-quality, engaging content including photos, videos, reels, and stories

Be on‑site regularly to capture real‑time content (store, team, product, customer experience)

Write captions that align with brand voice and drive engagement

Manage posting schedule and ensure consistency

Monitor comments, DMs, and community engagement

Track performance metrics and adjust strategy based on what’s working

Stay current on trends and identify opportunities to keep OTEC relevant and visible

Ensure all content remains compliant with New York State cannabis marketing regulations

Collaborate with leadership on campaigns, promotions, and brand direction

Qualifications

Proven experience managing social media accounts for a brand or business

Comfortable using tools like Instagram, TikTok, Canva, CapCut, Adobe, etc.

Understanding of social media trends and how to translate them into brand content

Strong writing skills for captions and messaging

Ability to work both independently and collaboratively

Highly organized and able to manage content calendars and deadlines

Interest in cannabis and willingness to learn compliance requirements

What We’re Looking For

Someone who gets brand, not just posting content

Creative but also accountable and consistent

Comfortable being in the store, around the team, and capturing real moments

Someone who takes initiative and brings ideas to the table

A balance of aesthetic, strategy, and execution

Bonus Points

Experience in cannabis, retail, or hospitality

Experience growing a brand or account from the ground up

Basic graphic design or branding experience

Familiarity with compliance rules around cannabis marketing

Why Join OTEC

Opportunity to build and shape a brand from the ground up

Creative ownership and input on direction

Fast‑growing, team‑oriented environment

Real impact on business growth and visibility

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