Company Overview
UnitedMasters is building a marketplace that connects artists, brands and fans—empowering artists to earn and grow. By putting artists first, UnitedMasters disrupts the legacy music business, letting up‑and‑coming artists distribute their music directly to fans through streaming services while maintaining ownership of their master recording rights and up to 100% of royalties. Through its music distribution platform and deep ties to brands, UnitedMasters enables independent artists and change‑makers to grow and earn unlike any other platform.
Location
Brooklyn, New York (four days in‑office and one day remote).
What You'll Do
- Own and elevate the UnitedMasters creative vision, ensuring brand, design, and messaging resonate deeply with independent artists and drive connection and trust.
- Evolve and enforce the brand system (in partnership with Translation), delivering clear, differentiated positioning and consistent yet channel‑optimized expression across all touchpoints.
- Lead end‑to‑end creative for marketing, owning production across campaigns and channels including web, digital, email, social, and events.
- Develop and direct market‑leading social content series that create opportunities to showcase our artists and grow audience reach and engagement across UnitedMasters channels.
- Partner across marketing—brand, growth, product, social, lifecycle—to deliver best‑in‑class creative that is both emotionally compelling and performance‑driven.
- Champion a data‑first creative approach, using insights to inform strategy, measure impact, and continuously optimize output.
- Build and scale a high‑performing design org with strong processes, tools, and operations to meet evolving business needs.
- Drive cross‑functional alignment with product design, marketing, artist marketing, and brand & partnerships to ensure cohesive, high‑quality creative across channels.
- Partner with Translation to align on overarching brand direction and unlock opportunities for breakthrough, integrated creative.
- Hire, lead, and develop a world‑class creative team (in‑house and freelance), aligning resourcing to both immediate priorities and long‑term growth.
Knowledge, Skills & Abilities
- Manages multiple concurrent projects with precision; adapts quickly as priorities shift.
- Thrives in lean environments; delivers scrappy short‑term wins while building scalable, long‑term solutions.
- Communicates with clarity and influence across all levels, including senior leadership.
- Executes with urgency and ownership; holds self and team accountable for outcomes.
- Deep fluency in digital trends and formats; optimizes creative by channel and runs a rigorous test‑and‑learn approach.
- Leads, develops, and retains high‑performing creative teams.
- Portfolio of impactful, multi‑channel campaigns required.
Minimum Qualifications
- 8+ years experience leading marketing creative, in‑house and/or at an agency.
- Proven experience defining or evolving brand identity (including branding, style guide, creative toolkit, brand voice/messaging guidelines).
- Experience building creative for multi‑channel campaigns (paid social, digital banners, email, OOH, etc.), with strong emphasis on digital/performance marketing.
About UnitedMasters, Inc.
UnitedMasters Inc. represents the creative solutions company, Translation, and the leading software and services platform for independent creators, UnitedMasters. UnitedMasters enables ownership, exposure, and new paths for financial return for independent creators, while Translation helps brands leverage the power of contemporary culture to achieve transformational growth. Combined, UnitedMasters, Inc. is the world’s leading marketplace for cultural capital, connecting independent artists and brands to realize a future in which all creators own their future. Backed by Alphabet, Andreessen Horowitz, and Apple, UnitedMasters, Inc. is reimagining how brands and artists come together to tell their stories, build profitable growth, and push culture forward.
Compensation
Salary Hiring Range: $190,000 - $225,000. The range above is for the expectations as laid out in the job description. We look to balance internal equity and individual qualifications. Compensation may include bonus, stock options, 401(k) match, and other benefits. Salary may vary based on location (NY/CA).
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