Director, Growth Marketing Paid Media

Director, Growth Marketing

Paid Media

Explore your next opportunity at a Fortune Global 500 organization. Envision innovative possibilities, experience our rewarding culture, and work with talented teams that help you become better every day. We know what it takes to lead UPS into tomorrowpeople with a unique combination of skill + passion. If you have the qualities and drive to lead yourself or teams, there are roles ready to cultivate your skills and take you to the next level.
The Director, Growth Marketing

Paid Media position will own paid media as a core enterprise growth lever for UPSdriving measurable impact on revenue, pipeline, and customer acquisition through disciplined investment, advanced measurement, and continuous optimization.
This role sets the strategy, investment approach, and performance agenda across paid search and U.S. advertising, while also leading the UPSAmerican Express partnership as a scaled driver of co-funded growth.
What This Leader Owns

Business Outcomes
Accountable for paid media contribution to revenue, pipeline, and acquisition targets
Drives return on media investment (ROAS) at scale across a significant budget
Leads portfolio decisions that balance short-term efficiency with long-term growth
Enterprise Strategy & Investment
Defines enterprise performance-oriented paid media strategy aligned to GTM marketing priorities, segments, and strategic growth initiatives
Translate business goals into demand generation strategies across channels including Global Paid Search, U.S. Advertising, and Account-Based Marketing paid media initiatives.
Owns cross-channel investment strategy and allocation
Holds decision authority on budget shifts, channel mix, and in-quarter tradeoffs
Ensures media operates as an integrated, full-funnel demand engine
UPSAmerican Express Partnership
Owns UPSAmex paid media strategy, investment, and performance outcomes
Leads joint planning to unlock incremental, co-funded growth
Serves as senior marketing counterpart to Amex, expanding partnership scope and value
Agency & Execution Governance
Sets direction and holds agencies accountable for performance, innovation, and efficiency
Governs operating model, scope, and output against business outcomes
Ensures best-in-class execution without owning day-to-day channel management
Measurement, Innovation & Scale
Establishes and maintains measurement standards (attribution, incrementality, testing)
Drives adoption of automation, AI, and advanced audience and creative strategies
Leads a continuous improvement agenda to scale performance and efficiency
Team & Capability Leadership
Leads Paid Media function, including Senior Manager and agency teams
Defines operating model, roles, and capability roadmap
Elevates team from channel execution to performance-driven growth engine
What Success Looks Like
Paid media is a predictable, scalable driver of revenue and pipeline
Investment is actively optimized against clear return thresholds
UPSAmex partnership delivers incremental, high-value growth
Measurement and automation capabilities materially improve performance over time
Team operates as a high-performing, insights-driven growth function
Qualifications
Proven leader with 15+ years managing large-scale, performance-driven media investment
Strong commercial orientation with clear ownership mindset
B2B expertise in performance-oriented paid search, digital advertising, customer loyalty initiatives, and full-funnel strategy
Experience operating at enterprise level across functions and partners
Track record of measurable growth through data, testing, and innovation
Experience with leading teams
Strong leadership, communication, and stakeholder engagement skills.
Bachelor's Degree or International equivalent
Additional Information for Internal Candidates
Pay band for position is 40E
Last day to apply for position is June 18, 2026, 11:59 PM ET
Permanent
UPS is committed to providing a workplace free of discrimination, harassment, and retaliation.
UPS is an equal opportunity employer. UPS does not discriminate on the basis of race/color/religion/sex
ational origin/veteran/disability/age/sexual orientation/gender identity or any other characteristic protected by law.
Must be a U.S. Citizen or National of the U.S., an alien lawfully admitted for permanent residence, or an alien authorized to work in the U.S. for this employer.