Director, Growth Marketing Paid Media

Director, Growth Marketing

Paid MediaExplore your next opportunity at a Fortune Global 500 organization. Envision innovative possibilities, experience our rewarding culture, and work with talented teams that help you become better every day. We know what it takes to lead UPS into tomorrowpeople with a unique combination of skill + passion. If you have the qualities and drive to lead yourself or teams, there are roles ready to cultivate your skills and take you to the next level.The Director, Growth Marketing

Paid Media position will own paid media as a core enterprise growth lever for UPSdriving measurable impact on revenue, pipeline, and customer acquisition through disciplined investment, advanced measurement, and continuous optimization.This role sets the strategy, investment approach, and performance agenda across paid search and U.S. advertising, while also leading the UPSAmerican Express partnership as a scaled driver of co-funded growth.What This Leader OwnsBusiness OutcomesAccountable for paid media contribution to revenue, pipeline, and acquisition targetsDrives return on media investment (ROAS) at scale across a significant budgetLeads portfolio decisions that balance short-term efficiency with long-term growthEnterprise Strategy & InvestmentDefines enterprise performance-oriented paid media strategy aligned to GTM marketing priorities, segments, and strategic growth initiativesTranslate business goals into demand generation strategies across channels including Global Paid Search, U.S. Advertising, and Account-Based Marketing paid media initiatives.Owns cross-channel investment strategy and allocationHolds decision authority on budget shifts, channel mix, and in-quarter tradeoffsEnsures media operates as an integrated, full-funnel demand engineUPSAmerican Express PartnershipOwns UPSAmex paid media strategy, investment, and performance outcomesLeads joint planning to unlock incremental, co-funded growthServes as senior marketing counterpart to Amex, expanding partnership scope and valueAgency & Execution GovernanceSets direction and holds agencies accountable for performance, innovation, and efficiencyGoverns operating model, scope, and output against business outcomesEnsures best-in-class execution without owning day-to-day channel managementMeasurement, Innovation & ScaleEstablishes and maintains measurement standards (attribution, incrementality, testing)Drives adoption of automation, AI, and advanced audience and creative strategiesLeads a continuous improvement agenda to scale performance and efficiencyTeam & Capability LeadershipLeads Paid Media function, including Senior Manager and agency teamsDefines operating model, roles, and capability roadmapElevates team from channel execution to performance-driven growth engineWhat Success Looks LikePaid media is a predictable, scalable driver of revenue and pipelineInvestment is actively optimized against clear return thresholdsUPSAmex partnership delivers incremental, high-value growthMeasurement and automation capabilities materially improve performance over timeTeam operates as a high-performing, insights-driven growth functionQualificationsProven leader with 15+ years managing large-scale, performance-driven media investmentStrong commercial orientation with clear ownership mindsetB2B expertise in performance-oriented paid search, digital advertising, customer loyalty initiatives, and full-funnel strategyExperience operating at enterprise level across functions and partnersTrack record of measurable growth through data, testing, and innovationExperience with leading teamsStrong leadership, communication, and stakeholder engagement skills.Bachelor's Degree or International equivalentAdditional Information for Internal CandidatesPay band for position is 40ELast day to apply for position is June 18, 2026, 11:59 PM ETPermanentUPS is committed to providing a workplace free of discrimination, harassment, and retaliation.UPS is an equal opportunity employer. UPS does not discriminate on the basis of race/color/religion/sex
ational origin/veteran/disability/age/sexual orientation/gender identity or any other characteristic protected by law.Must be a U.S. Citizen or National of the U.S., an alien lawfully admitted for permanent residence, or an alien authorized to work in the U.S. for this employer.