Director, Marketing Operations & Campaign Management

Director, Marketing Operations & Campaign Management

On a mission to unleash the power of content you in? We've got the brands, we've got the stars, we've got the power to achieve our mission to entertain the planet

now all we're missing is YOU! Becoming a part of Paramount means joining a team of passionate people who not only recognize the power of content but also enjoy a touch of fun and uniqueness. Together, we co-create moments that matter

both for our audiences and our employees

and aim to leave a positive mark on culture.
Overview

Are you an operational ninja, who can manage complex marketing campaigns and want to figure out how emerging technology fits into the picture? We are looking for a seasoned campaign manager with an avid interest in leveraging operational knowledge to enable technology into every day Marketing workflows. Reporting to the Vice President, Marketing Operations, the Director will be in charge of supporting both of these key workstreams (martech enablement and campaign management).
Campaign Management

Martech Enablement: The Director will lead AI and martech enablement initiatives in Data and Marketing. This includes developing and executing tailored training programs. The role also involves facilitating the AI request and vetting process. Additionally, the Director will support solution evaluations. They will be a critical resource for advising on MarTech efficiencies within the Campaign Management and larger Marketing Operations department. They will act as a point person for navigating AI related questions and be a trusted resource for identifying proper next steps.
Campaign Management: The Director will manage multi-title marketing campaigns; setting the operational blueprint for the project and acting as the executional glue throughout each phase of the process. Campaign management support will include creating timelines and facilitating milestones. It will ensure stakeholder alignment. This role will also involve working with teams like Marketing Strategy, Media, Creative, Production, PR, Legal, and Partnerships. They are in charge of ensuring the campaign is executed to plan and being the go-to resource for the project.
Responsibilities

Facilitate functional application of enterprise tools within the Data & Marketing organization
Develop and run org wide enablement programming, working to tailor demos to every day Marketing campaign workflows for maximum relevancy
Track all tool and AI use case approval requests throughout their lifecycle, facilitating the Paramount Tech vetting process
Collaborate with teams to identify use case opportunities to leverage technology and unlock efficiency within Marketing Ops, Campaign Management, and Production Operations
Develop enablement roadmaps and project requirements, and manage bringing the project vision to life
Support the technology assessment process, from stakeholders alignment on evaluation scope & criteria through to user training & testing
Organize initiative reporting and executive readouts
Remain educated on industry trends, best practices, and AI tool landscape
Lead end-to-end project management for marketing campaigns, ensuring successful planning, execution, and delivery of projects
Drive cross-functional conversations, collaborating with key stakeholders to confirm plans and required assets for each campaign beat
Flag roadblocks and/or delays to team members and provide potential solutions
Ensure the completion and delivery of 360 marketing assets such as AV, OOH, digital display, custom digital takeovers, audio promos, etc.
Establish core campaign communications such as setting up the project in our production/task management system, scheduling core meetings, and creating devoted Slack channels
Own the routing and vetting process with Legal, Standards & Practices, and Marketing Leadership
Manage and track the campaign budget
Basic Qualifications

10+ years of marketing project management or production experience
Experience managing large scale 360 marketing campaigns
Knowledge of the emerging AI landscape as it applies to Marketing & Creative production
Knowledge of "everyday" AI productivity tools such as Microsoft Copilot, Google Gemini, ChatGPT, Claude, Zoom AI Companion
Knowledge with A/V, OOH, and digital display specifications
Knowledge of Asana, Airtable Google Drive, SAP, Slack, Microsoft Office 365
Detail oriented, collaborative working style
Proven organized forward-thinking individual able to juggle multiple tasks deftly
Exemplary written and verbal communication and mediation skills
Ability to assess and improve workflows and processes
High-quality problem-solving and anticipation skills
Ability to operate quickly and composedly within a large, matrixed organization
Remains cool in a high-pressure, dynamic environment, while setting and maintaining key priorities
A positive, can-do attitude
Additional Qualifications

Experience in entertainment or media