Senior Retail Marketing Manager (6 months Contract)

About the role
Serve as the interim Senior Retail Marketing lead, owning retail marketing strategy and execution across Food, Mass, and Club retailers while ensuring continuity of key campaigns, retailer initiatives, and cross‑functional workflows during maternity leave coverage.

Retail Strategy & Channel Leadership

Serve as the retail marketing point of contact for Sales, Operations, Brand, and Creative across all channels.

Own retail strategy development for Tier 1 campaigns and key retailer initiatives.

Lead retail strategy by channel, with a primary focus on Club, Food, and Mass.

Translate brand positioning into clear, shopper‑relevant messaging that drives conversion at shelf and in‑store.

Balance brand consistency with retailer‑ and channel‑specific customization required to win at each retailer.

Retailer‑Specific Program Development & Execution
Oversee the creation and execution of retailer‑customized programs across campaign and evergreen initiatives.

Off‑shelf secondary displays

Home shelf updates and enhanced marketing

POS Signage

DOOH

In‑store Promotions/offers and coupons

In‑store sampling

Merchandising

Retail execution strategy

Agency management

Cross‑Functional Leadership & Stakeholder Management

Influence cross‑functional partners to align teams around shared goals, timelines, and priorities for campaigns and retailer initiatives.

Present retail strategies, performance updates, and recommendations to senior stakeholders.

Serve as the primary retail marketing liaison to the Sales team, ensuring strong alignment between strategy and execution.

Agency & Vendor Management

Lead Greenhouse Agency (retail execution) program management.

Coordinate Greenhouse strategy and execution in partnership with the Sales team.

Ensure agency work delivers against brand standards, retailer requirements, timelines, and budget.

Performance, Optimization & Measurement

Lead BMI reviews and performance discussions.

Analyze performance by channel, initiative, and retailer to inform optimization, investment shifts, and future planning.

Apply test‑and‑learn insights to continuously improve retail marketing effectiveness.

Establish and maintain best practices, processes, and frameworks that elevate retail marketing capability across the organization.

Budget & Operational Management

Own retail marketing budget management, including tracking and alignment to priorities.

Work closely with the Retail Marketing Manager to ensure all inputs are accurately reflected in planning templates and trackers.

Ensure retail marketing plans are operationally feasible and execution‑ready.

Qualifications

5–7 years of experience in retail marketing, ideally within the Consumer Packaged Goods (CPG) industry.

Proven experience executing retail marketing programs across key channels (e.g., in‑store, omnichannel, retail media, and shopper activations).

Strong understanding of retailer dynamics, including merchandising, promotions, and shopper behavior.

Experience partnering cross‑functionally with Sales, Brand, and Shopper/Trade Marketing teams to drive execution and results.

Demonstrated ability to translate brand strategy into retailer‑specific programs that drive conversion and growth.

Strong analytical mindset with experience using retail and syndicated data to inform decisions and measure performance.

Excellent project management skills with the ability to manage multiple initiatives in a fast‑paced environment.

Strong communication and presentation skills with experience influencing internal stakeholders and retail partners.

Bachelor’s degree in Marketing, Business, or a related field (preferred).

Work Environment

This role is HYBRID office environment (El Segundo). 1x a week in office.

Candidates must be authorized to work in the United States without sponsorship.

Liquid I.V. is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law.

The compensation band for this position is $62‑$90 per hour. The exact hourly rate is determined by various factors including experience, skills, education, geographic location, internal company equity, and budget. The listed range is applicable only to the base salary and does not include additional perks, benefits, or applicable bonus eligibility comprising the total compensation package.

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