Marketing Manager

life insurance, vision insurance, flexible benefit account, paid holidays, tuition reimbursement, flex time, 401(k)

United States, New York, Chatham

Classification: Exempt / Non-Bargaining

Position may be located remote. #LI-Remote

Fidium is a private equity-backed company rapidly deploying world‑class fiber internet service across a 20‑plus state service area. From our first connection over 125 years ago, we have been dedicated to turning technology into solutions, connecting people, and enriching how they work and live. With a team of 2,700 dedicated professionals, we are committed to delivering reliable service and exceptional support – ensuring our customers stay connected and satisfied.

You will be joining at an exciting time in our company's history – as we expand fiber service across the country and build the team that keeps our growing customer base connected and engaged. At Fidium, we believe in doing more for our customers, and that starts with the people behind the strategy.

We are seeking an experienced Marketing Manager to join our Customer Base Management team, leading targeted marketing efforts focused on customer retention, cross‑sell, and revenue growth within our residential and microbusiness segments. Reporting to the Director of Base Management, this role spans strategy and execution. The ideal candidate is someone who can read the data, find the story, and build the campaign that acts on it.

Responsibilities
Customer segmentation & strategy

Design and execute comprehensive strategies to reduce churn, drive gross adds (cross‑sell), and grow revenue through upsell

Segment the base by customer cohorts and build personalized campaigns specific to them

Own the end‑to‑end customer experience across every campaign, ensuring messaging, timing, and delivery work together from first impression to final interaction

Lead development of messaging for marketing campaigns, notifications, and technology transformation initiatives

Prime initiatives that improve customer experience and operational outcomes

Integrated communications

Own and execute an integrated customer communications strategy across email, SMS, and direct mail

Build and manage end‑to‑end automated campaigns

Collaborate cross‑functionally with Customer Care, Sales, Marketing, Data Analytics, Business Intelligence, and Legal teams

Share regular KPI updates, campaign performance results, and key insights with stakeholders

Analytics and insights

Analyze quantitative and qualitative data, including customer and NPS feedback, to drive informed marketing decisions

Identify churn drivers through in‑depth analysis and build data‑backed retention initiatives

Leverage AI‑powered tools and platforms to accelerate customer segmentation, churn prediction, and campaign personalization at scale

Define, monitor, and report on program KPIs to evaluate success and shape future strategy

Use MS Excel and Tableau to extract meaningful insights from datasets

Qualifications

5–7 years of marketing experience in a telecommunications or technology company

Proven track record of driving programs that impact bottom‑line performance across base management KPIs

Exceptional project management, communication, and cross‑functional collaboration skills

Self‑starter who can handle ambiguity and thrive in a rapidly changing environment

Strong analytical and financial skills, including the ability to build business cases

Proficiency in MS Excel and Tableau

Familiarity with AI‑powered marketing tools and a curiosity for applying emerging technology to customer strategy

Experience with HubSpot is considered an asset

BA/BS required; MBA or equivalent preferred

Benefits Offered

401(k) matching

Medical, Rx, Dental and Vision insurance

Disability insurance

Flexible spending account

Health savings account

Life insurance

Tuition reimbursement

Flexible Time Off

Paid holidays

Employee Assistance Program

Annual bonus program to eligible employee's based upon organization performance

Pay range (commensurate with skills and experience): $76,244 – $138,686 Annually

Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity or expression, sexual orientation, national origin, marital status, familial status, genetics, disability, age, veteran status or any other characteristic protected by law.

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