Biddable Media Specialist - Arby's and Baskin Robbins

About the Role

Partner with and support the Biddable Media Team and the collective Media Strategy & Planning team in the activation of Programmatic, Search, and Social Media campaigns for the Inspire Brands portfolio.
Responsibilities

Complete Channel Certification Billing/actualizations/Media Authorization Forms (MAF)
Update MAFs throughout the year
Fill out the actualization portion of planning documents for all channels
Update invoice tracker monthly (including attaching invoices in Smartsheet and PO numbers)
Validate data for internal measurement tools such as Media Optimization, Reporting, MEF, etc.
Work with Associate Managers on dashboards and media hygiene checks
Support Associate Managers with pacing tasks
Create screenshot decks (for applicable brands) or input mock links into Smartsheet for IMC & MS&P visibility
Own creative specifications on messaging grid for planning and execution
Transfer messaging grids to traffic sheets for all channels on a brand
Own ownership of campaign execution documents, ensuring specific inputs are complete and accurate, and share with external parties while ensuring they are saved and organized
Assist Sr. Managers in ensuring JBPs are updated with forecasts and pacing throughout the month and quarter
Ensure that added value trackers are consistently updated
Own updating the weekly newsletter with industry trends
Assist in campaign builds/creative swaps, including owning taxonomy sheets
Ensure app reporting is up to date and includes the most recent data
Confirm brand lift study inputs are received and properly launched
Communicate action items with the Demand Generation team to report insights and ensure media is continuously optimized
Send weekly Biddable Highlights to brand and other Demand Gen teams
Monitor and flag Double Verify incidents to ensure brand safety and suitability meet standards
Handle specific channel requests such as Adthena reporting for Search and Doubleverify Site lists for Programmatic
Qualifications

4 Year Degree

– Preferred, with entry level experience in Biddable Media
About Inspire Brands

Inspire is a multi‑brand restaurant company whose portfolio includes more than 33,000 Arby’s, Baskin‑Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and Sonic restaurants worldwide. We are a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. Our purpose is to ignite and nourish flavorful experiences. We bring together differentiated yet complementary brands to build a restaurant company unlike any other, aiming to make them stronger than they would be on their own.

#J-18808-Ljbffr