Biddable Media Specialist - Arby's and Baskin Robbins

Partner with and support the Biddable Media Team and the collective Media Strategy & Planning team in the activation of Programmatic, Search, and Social Media campaigns for the Inspire Brands portfolio.

Responsibilities

Complete Channel Certification

Billing/actualizations/Media Authorization Forms (MAF)

Updating MAFs throughout the year

Filling out actualization portion of planning documents for all channels

Updating invoice tracker monthly (including attaching invoices in Smartsheets) & PO numbers

Responsible for data validation for internal measurement tools such as Media Optimization, Reporting, MEF, etc.

Working with Associate Managers on Dashboard and media hygiene checks

Support Associate Managers with pacing tasks

Screenshot decks (on applicable brands) or input mock links into Smartsheet for IMC & MS&P visibility

Owning creative specifications on messaging grid for planning and execution

Transfer Messaging Grids to Traffic Sheets for all channels on a brand

Own campaign execution documents, ensure inputs are complete and accurate, share documents with external parties, and keep them saved and organized

Support Sr. Managers in ensuring JBPs are updated with forecasts and pacing throughout the month and quarter; ensure added value trackers are consistently updated

Own updating the Weekly newsletter with industry trends

Assist in campaign builds/creative swaps, including owning taxonomy sheets

Ensure App reporting is up to date and includes the most recent data

Confirm brand lift study inputs are received and properly launched

Communicate with Demand Generation team about reporting insights to ensure Media is continuously optimized

Send through Weekly Biddable Highlights to brand and other Demand Gen teams

Monitor and flag Double Verify incidents to ensure brand safety and suitability

Specific channel requests: Adthena Reporting - Search; DoubleVerify Site lists - Prog

Qualifications

4 Year Degree Preferred

Entry Level Experience with Biddable Media

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