Director of Marketing

Director of Marketing

Reporting to the CEO, the Director of Marketing will oversee brand strategy, innovation, shopper marketing, consumer engagement, eCommerce, and consumer insights while leading a team of marketing professionals and external agency partners.
The Director of Marketing leads marketing, innovation, and eCommerce and is responsible for driving consumer awareness, brand growth, customer acquisition, and long-term business expansion.
This role represents a critical leadership hire as the company transitions from a turnaround phase to a growth and innovation phase. The successful candidate will partner closely with executive leadership to build and execute a three-year strategic growth plan, identify new market and product opportunities, and help scale the organization.
Accountabilities
Strategic Leadership & Growth Planning
Build and lead a comprehensive three-year strategic growth roadmap
Identify new consumer segments, product platforms, and market expansion opportunities
Partner with executive leadership and sales teams on revenue forecasting and business planning
Develop strategies to accelerate growth across conventional, natural, and digital channels
Brand & Consumer Marketing
Lead annual marketing planning and execution
Drive consumer awareness, engagement, and loyalty through integrated marketing programs
Oversee advertising, promotions, social media, email marketing, PR, sampling, and digital campaigns
Guide brand positioning, messaging, packaging, and overall brand architecture
Lead future brand refresh and rebranding initiatives as appropriate
Product Innovation
Own innovation strategy, pipeline development, and commercialization processes
Identify white-space opportunities and emerging consumer trends
Partner with internal stakeholders, external consultants, suppliers, and development partners to bring new products to market
Strengthen stage-gate and innovation planning processes
Support sustainable packaging initiatives and product certification efforts
eCommerce & Digital Growth
Lead eCommerce strategy across owned and marketplace channels
Partner with agency resources to optimize digital marketing investments
Drive customer acquisition and conversion through digital initiatives
Analyze performance and identify scalable digital growth opportunities
Insights & Analytics
Leverage consumer, retailer, and competitive insights to guide decision-making
Manage relationships with data providers including SPINS and NielsenIQ
Develop reporting and performance measurement processes
Translate data into actionable growth recommendations
Cross-Functional Leadership
Partner closely with Sales to create compelling customer selling stories and shopper marketing programs
Collaborate across supply chain, finance, operations, and executive leadership teams
Evaluate organizational needs and recommend future team structure and resource investments
Team Leadership
Lead and develop a team of marketing professionals
Manage direct reports through coaching, performance management, and career development
Oversee agency, consultant, and contractor relationships
Foster a culture of innovation, accountability, collaboration, and execution
Qualifications
710+ years of progressive CPG marketing leadership experience
Strong preference for natural food/bev experience
Strong experience in brand strategy, consumer marketing, product innovation, and commercialization
Demonstrated success identifying and launching products into new categories or market segments
Experience developing growth strategies and scaling businesses
Exposure to both entrepreneurial and larger company environments
Strong analytical and financial acumen, including P&L responsibility
Experience managing agencies and external partners
Excellent project management and organizational skills
Leadership Profile
The ideal candidate will be:
A proactive leader who drives strategy rather than waits for direction
Comfortable operating in ambiguity and building structure where needed
Passionate about innovation and growth
Strong identification with sustainability and impact-led organizations
Skilled at identifying white-space opportunities and turning ideas into commercial results
Able to balance strategic thinking with hands-on execution
Comfortable making talent, organizational, and resource decisions as the company scales
Top Success Factors
Leading from the front
High passion, energy, and ownership
Proven ability to scale brands, businesses, and new market opportunities
Location + Compensation
This position is based in the Oakland/Emeryville area. The team is hybrid with a few days in office.
Targeted compensation is $175k-$235k along with participation in an LTIP program.