Senior Coordinator of Provider Marketing

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Senior Coordinator of Provider Marketing Full Time Headquarter, Westport, CT, US
2 days ago Requisition ID: 1025
Salary Range: $90,000.00 To $100,000.00 Annually
Senior Coordinator of Provider Marketing
Department:Sales Enablement Reports To:Director of Sales Enablement Strategic Oversight:Fractional CMO Location:Norwalk, CT preferred | Hybrid
About BioWave
BioWave is a Medtech company redefining pain management through our innovative, non-invasive technology that delivers powerful relief without drugs or surgery. We offer a range of products designed to meet the unique needs of different markets, delivering effective, customized pain relief solutions where they’re needed most. Our technology is backed by clinical evidence and real-world results, helping patients reduce pain, restore function, and reclaim their lives. Trusted by healthcare professionals, athletes, veterans, and individuals alike, BioWave targets pain at its source to provide long-lasting results.
Vision & Mission
Our Vision is to transform pain management by solving complex pain conditions with innovative, patented, drug-free technology and patient-first, collaborative support—empowering clinicians to deliver better outcomes and enabling people to reclaim their lives with less pain and more possibility.
Our Mission is to help people win their battle with severe pain.
About the Role
BioWave is redefining how pain is treated by delivering clinically proven, non-invasive solutions that improve lives.
To accelerate our growth,we’ve imagined Marketing as a sales enablement engine,and this role sits at the center of that transformation.
We’re looking for a Senior Coordinator of Provider Marketing who thrives in execution, understands how to translate complexity into clarity, and is motivated by one thing: helping sales teams win.
This is not a brand marketing role, this is not about campaigns or awareness, this is about building the tools, materials, and systems that move provider conversations forward and drive adoption.
What You’ll Do
Own Provider Marketing Execution
You will be the single internal owner of all provider-facing marketing, turning clinical data, reimbursement logic, and product value into materials the field can actually use.
You’ll develop:
Clinical education tools (mechanism of action, treatment workflows, protocols)
Reimbursement and economic value materials (coding guidance, financial rationale)
Sales collateral (decks, one-pagers, leave-behinds, follow-ups)
Conference and event materials
Everything you create should be:
Clinically accurate
Regulatory ready
Immediately usable by sales
Consistent and version-controlled
Turning Strategy into Execution
You’ll work closely with leadership to ensure every asset ladder up to commercial priorities.
Partner with the Director of Sales Enablement to align on what matters most for revenue
Collaborate with the Fractional CMO to maintain messaging clarity and positioning
Translate strategy into high-quality, high-impact deliverables
You’ll embed yourself with the sales team, understanding what’s working, what’s not, and where deals stall.
Gather real-world feedback from sales reps
Identify objections, friction points, and gaps
Continuously refine materials to improve effectiveness
Your work should make provider conversations clearer, faster, and more effective.
Own Webinar Strategy & Execution
Webinars are a core driver of provider education and lead generation at BioWave and you will own them end-to-end.
Partner with Sales to identify high-value topics and ideal hosts/guest speakers
Manage scheduling, logistics, and execution of all webinars
Drive promotion in coordination with Sales and broader marketing efforts
Success means webinars don’t just “happen”, they generate meaningful pipeline and accelerate deals.
Own Website Updates & Digital Content
The provider-facing website is a key destination for education, credibility, and lead generation. You will own the website experience and ensure it remains current, accurate, and aligned with BioWave’s marketing priorities.
Keep webinar, event, product, and educational content current
Coordinate with Leadership, Sales, Quality, and external website partners to ensure content is accurate and compliant
Identify opportunities to improve page structure, messaging, and user experience
Support landing page creation for campaigns, webinars, and lead generation initiatives
Monitor website content regularly to ensure outdated materials are removed or updated
Success means the website remains a reliable, current, and effective sales and education tool.
Own Social Media Across Provider Verticals
You will own BioWave’s social presence as a tool for education, credibility, and sales support, not vanity metrics.
Develop and manage a consistent social media calendar
Create content across key verticals: VA, Pain, Sports
Translate clinical and product insights into engaging, relevant content
Support webinars, events, and sales initiatives through social amplification
Track performance and optimize based on engagement and downstream impact
The goal: build trust, reinforce credibility, and support provider conversion.
Manage External Partners
You won’t do everything yourself, but you will own everything that gets done.
Brief and manage external vendors (design, content, production)
Ensure work is aligned to priorities, timelines, and quality standards
Maintain control; vendors support execution, they don’t define it
Drive Cross-Functional Alignment
You’ll work across teams to ensure accuracy and consistency. Teams include Clinical, Reimbursement, Product, and QA/RA.
You’ll ensure materials stay current as products, policies, and market dynamics evolve.
How You’ll Operate
This is a high-autonomy, high-accountability role.
You can manage multiple priorities without losing precision
You know when to push forward and when to push back
You focus on what drives impact, not just activity
This is an execution-driven role focused on sales impact.
What You Bring
Required:
5+ years in healthcare, MedTech, or provider-facing B2B marketing
Proven experience supporting sales teams with practical, usable materials
Strong project management and prioritization skills
Experience managing agencies or external vendors
Ability to operate independently in a regulated environment
Preferred:
Experience in pain management, neuromodulation, or procedure-based care
Familiarity with VA, Work Comp, or specialty provider markets
Background in Sales Enablement or commercial operations
Experience in lean or growth-stage companies
What Success Looks Like
In your first 12–18 months, you’ll know you’re succeeding when:
Sales teams consistently use the materials you create
Provider conversations move forward with fewer obstacles
Conversion from MQL → SQL improves
Provider education engagement increases
One-off requests decrease because core tools are strong
Provider Marketing is seen internally as a revenue driver not a support function
This Role Matters
This role is designed to scale BioWave’s growth.
One owner
Tight alignment with sales
Direct impact on revenue
If you’re someone who loves turning complexity into clarity and wants your work to show up directly in results, this is a rare opportunity to make a meaningful impact.
Pay & Benefits Summary
Compensation: $90,000–$100,000
Medical, Vision and Dental Insurance Available
401K- discretionary 2.5% employer match
Basic/Voluntary Term Life Insurance
Long Term Disability
HSA Accounts
PTO Years 1 and 2, 15 days; Year 3 onwards, 20 days
12 paid public holidays
Remote work environment (East coast hours required initially)
Reimbursement for travel (sales)
Legal Disclaimer(s)
Exempt: As an exempt employee, your position is classified as exempt from overtime requirements under the Fair Labor Standards Act (FLSA) and applicable state laws. You will be paid a salary intended to compensate you for all hours worked, and you will not be eligible for overtime compensation.
BioWave is committed to the principles of equal employment opportunity and providing reasonable accommodations to qualified individuals with disabilities. If you require assistance or accommodations to complete the application process or to perform the essential functions of this position, please contact phoebe.jamieson@biowave.com.
This job description is intended to describe the general nature and level of work being performed. It is not intended to be an exhaustive list of all responsibilities, duties, or skills required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

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