Video Content Specialist Job at Relentless Brands in Charlotte

As our Brand Content Creator, you’ll be at the heart of our storytelling engine—capturing the energy, style, and daily evolution of Relentless Brands, with a focus on ISI® Elite Training, Plunge House® and HUMAN Nutrition®. You’ll be in the mix on product in‑person experiences, national campaigns, franchise development storytelling, team culture, and social storytelling—creating the content that drives sales, sparks engagement, and brings our brands to life.

Responsibilities

Creating photo and video content for national campaigns, brand storytelling, podcast cuts, and YouTube content series.

Editing and delivering visual assets for Instagram, TikTok, email campaigns, and other channels.

Capturing behind‑the‑scenes moments—Franchise Partner visits and trainings at HQ, occasional travel for new openings or storytelling of members, VIP Ownership Experience, team energy, etc.

Writing short‑form copy (captions, overlays, taglines) that’s on‑brand and scroll‑stopping.

Publishing content across platforms (Instagram, TikTok, Threads, etc.) and managing daily social posting (in conjunction with marketing associates).

Monitoring and supporting growth across social channels—engagement, follower growth, insights tracking.

Helping shape and execute the overall content calendar and social media strategy alongside the marketing team.

Staying ahead of trends and cultural moments to inform content direction and channel tone.

Organizing and maintaining our digital content library for efficient reuse and re‑purposing.

Collaborating with Operations, Creative, Franchise Development, and Marketing teams to ensure consistency and alignment across all touchpoints.

Working with Co‑Founders to tell the story and capture the vision of brands and Relentless Brands as a whole.

Experience

Proficiency in Adobe Creative Suite (Premiere and After Effects).

Proficiency with digital photography, videography, and video animation and graphics.

Understanding of product design requirements.

Storytelling ability through content creation using videography and photography.

Ability to meet deadlines in a fast‑paced environment while balancing multiple projects.

Passion for fitness, health, and nutrition.

Strong interpersonal skills and ability to work well in a team environment.

Experience with video, animation, and motion graphics is a plus.

Visually Sharp: You have a strong eye for framing, lighting, and content that performs.

Camera‑Ready: Confident shooting with natural light—on your phone or DSLR—and fast with edits.

Detail‑Oriented: You care how things look, sound, and feel.

Bonus points for experience with Canva, Shopify, Klaviyo, or similar tools.

Benefits

96 Hours Paid Time Off (PTO) annually (accrued and prorated).

Company‑Observed Holidays.

Complimentary Membership: $2,200 – Complimentary ISI® Employee Unlimited Membership.

$3,000 – Complimentary Plunge House® Facility Unlimited Membership.

Health Insurance: Comprehensive health insurance coverage, including medical, dental, and vision plans for you and eligible dependents (optional).

Ability to take PTO after the first 30 days unless approved prior to starting.

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