Social Media Specialist (Full Time; Varied)

Social Media Specialist (Full Time; Varied)
Cherokee, NC, United States

Job Info

Job Identification 7185

Job Category Salaried Professional Technical

Posting Date 06/03/2026, 01:04 PM

Job Schedule Full time

Job Shift Varied

Locations Harrah's Cherokee Casino Resort

Job Description
Harrah’s Cherokee Casino Resort Position Description
POSITION TITLE:

Social Media Specialist

DEPARTMENT:

Marketing—Advertising

GRADE/FLSA STATUS:

S14—Exempt

REPORTS TO:

Marketing Services Manager

SUPERVISES:

N/A

JOB SUMMARY:

This position will be responsible for two properties Harrah’s Cherokee Casino Resort & Harrah’s Cherokee Valley River Casino & Hotel. Manage social media accounts including content creation, ad design and placement. Maintains websites and their interface with Caesars Rewards Mobile App. Assists with digital advertising ad design and placement.

JOB ESSENTIAL DUTIES AND RESPONSIBILITIES:

Endorse the business objectives, ethics and values of Caesars Entertainment in accordance with the Code of Commitment and Mission, Vision and Values

Develop and enhance company’s online presence through social media, website and Caesars Rewards Mobile App including posts, account management and ad placement

Ensure up to date and accurate information

Create social media content matrices/calendars to organize organic and advertising content by platform

Write copy to be used in social media including posts and promotions

Work closely with Caesars Advertising Media Manager to place digital ads aligning with marketing goals and objectives

Take or obtain high quality digital photographs appropriate for use on various media platforms

Ensure all images meet brand guidelines and regulatory requirements

Resize and edit images as needed to meet each social media platforms specifications and for maximum effectiveness considering the unique needs and users for each platform and campaign

Request creative design for content and ads, work closely with vendors and the internal design team to ensure timelines and creative standards are met

Review design proofs to ensure regulatory compliance

Monitor social media conversations which mention the company and respond appropriately

Post original and shared content on social media platforms in compliance with current best practices and the social media strategy

Create custom social media audiences and support the development of demographic targeting lists to support the social media advertising campaigns

Coordinate promotions and offers with other members of the Marketing Department and provide social media support for campaigns including advertising as appropriate

Monitor effectiveness of content, campaigns and advertising on each platform considering engagement, reach, account growth and return on advertising investment

Encourage reviews of the company online while adhering to policies and guidelines of review sites

Prepare reports to demonstrate results of social media and review management, and meet regulatory requirements

Maintain up-to-date working knowledge of social media and review platforms by participating in trainings

Participative member of the team by volunteering and being involved in projects, committees, and task force by providing input and suggestions

Proactive with incidents and issues ensuring resolution with employees

Conduct special projects

Other duties as required to deliver excellent service to internal and external customers

Adhere to regulatory, departmental and company policies/procedures in an ethical manner

MINIMUM QUALIFICATIONS:

High school diploma or GED required

One year marketing experience required

One year experience managing multiple professional social media accounts simultaneously required

One year experience managing social media advertising campaigns on Facebook and Twitter required

Valid driver’s license required

Must demonstrate the following essential knowledge and skills:

Proficient in the use of Windows based office software including but not limited to Microsoft Office, Word, Excel, PowerPoint and Outlook

Proficient in use of Facebook, Twitter, Instagram, Pinterest and LinkedIn for business marketing

Proficient in the use of a digital SLR camera for taking professional photos and videos

Proficient in graphic design for social media graphics, banners, memes and photo editing

Neat, professional appearance with excellent personal hygiene

Ability to work independently

Organization and time management skills

Deadline oriented

Professional written and verbal presentation skills

PHYSICAL, MENTAL, AND ENVIRONMENTAL DEMANDS:

Must be able to operate in stressful situations

Must be able to attend to multiple tasks simultaneously

Must be physically mobile with reasonable accommodations

Must be able to respond to visual and aural cues

Must be able to lift up to 25 pounds and carry up to 5 pounds

Must have the manual dexterity and coordination to operate office equipment, including computers, fax machine and photo copier

Must be able to work at a fast pace and in stressful situations

Must be able to read, write, speak and understand English

Must be able to stoop, bend, reach, kneel, twist and grip items

Must be able to tolerate areas containing varying noise and temperature levels, illumination, vibration, crowds, and air quality including secondhand smoke

Must be able to work a flexible schedule including weekends, evenings and holidays

This is not necessarily an exhaustive list of all responsibilities, requirements, or working conditions associated with the job. Harrah’s Cherokee Casino Resort reserves the right to make changes in the above job description whenever necessary. 8.23.20

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