About VML & WPP
VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce to drive growth. With a global network of over 26,000 professionals across 55+ markets, VML delivers award‑winning work to blue‑chip clients such as AstraZeneca, Dell, and Coca‑Cola.
Position Summary
We are seeking a dynamic Media Director to lead a CPG client’s omnichannel media planning initiatives across multiple Retail Media Networks. The role involves developing media strategies, executing media buys, and driving campaign analysis to meet client objectives.
Responsibilities
- Develop and deliver effective media strategies and plans using research tools, client data, and media landscape insights.
- Research, develop, and share perspectives on new client opportunities.
- Build and maintain strong client relationships throughout campaign development and implementation.
- Translate media strategies into tactical plans that achieve client objectives and fit within budget.
- Establish and nurture relationships with Retail Media Network partners; stay current on upcoming offerings.
- Negotiate vendor deals to secure media availability, placement, advantageous rates, and added value.
- Liaise between media and account teams to ensure projects meet milestones, timelines, and deliverables.
- Monitor media buys, manage make‑goods and credits, and update buy software as needed.
- Analyze and report on media campaign results.
- Maintain documentation of creative assets and costs for planned and placed media activity.
Qualifications
- 8+ years of media experience in an agency setting.
- Experience with retail media networks such as Walmart Connect, Target Roundel, Albertsons, and Kroger.
- Track record of mentoring junior team members.
- Client‑facing experience.
Preferred Attributes
- Excellent verbal and written communication skills.
- Strong mathematical and Excel skills; ability to analyze large data sets.
- Proactive, detail‑oriented, and able to anticipate potential issues.
- Ability to review campaign performance against success indicators and report findings.
Benefits & Compensation
- Competitive salary: $75,000—$180,000 USD.
- Full‑time benefits including health, dental, vision, 401(k) match, and paid time off.
- Opportunities for growth, training, and real‑time feedback.
- Hybrid work model: teams in office ~4 days per week.
Equal Opportunity Statement
WPP (VML) is an equal‑opportunity employer and considers applicants for all positions without discrimination on any characteristic.
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