Advertising Manager

The Advertising team oversees all advertising for Con Edison and its subsidiary, Orange & Rockland. Our team is responsible for 30+ campaign launches every year and supports corporate, customer, gas operations, energy efficiency initiatives and EV adoption.

We are looking for an Advertising Manager to work cross‑functionally, creating targeted advertising campaigns that educate and engage customers about Con Edison’s initiatives and programs. This role is a critical stakeholder in the development of tactical media campaigns including strategy, execution, reporting, and optimization, and collaborates with the entire marketing and communications team.

Core Responsibilities

Manage campaign launches from initial briefing to strategy, concepting to production, media planning to execution and reporting.

Manage a Senior Specialist focused on production reporting.

Provide mentoring and career growth for direct reports.

Share knowledge and experience with direct reports and across Marketing/Corporate Affairs departments.

Write and review briefs at the start of each campaign or project.

Encourage full participation in the Integrated Advertising Team, fostering fully integrated strategic work.

Serve as the essential point of contact for agencies.

Lead media strategy, planning, execution, and optimization of paid media spend across Video, Social, Audio, Publishing, Programmatic & Search.

Lead corporate production, approving budgets, initiating feedback, reviewing previews, and final assets.

Drive the conversation around media measurement reporting, ensuring linkages to predetermined metrics/KPIs, optimization recommendations, and pacing insight.

Own Con Edison’s advertising accounts, including LiveRamp, Meta, Google Ads and LinkedIn.

Review documentation for accuracy (creative previews, media plans, flowcharts, budget reports, etc.) and work with agencies to resolve issues.

Assist with monthly budgets, reviewing, processing, and approving all advertising‑related invoices and billing.

Support the Advertising team during production, coordinating photo and video shoots and acting as a company representative on site.

Work closely with Marketing Insights & Analytics to implement best‑in‑class measurement tools, reporting dashboards, and ad‑hoc reports.

Assist in preparing reports for leadership and stakeholders.

Ensure compliance and consistency with Con Edison brand guidelines.

Continuously explore opportunities to enhance advertising through engagement with sales, independent research, webinars, ANA conferences, and other events.

Identify opportunities to collaborate with cross‑functional marketing teams for cohesive campaign results.

Qualifications
Required Education and Experience

Bachelor’s Degree and a minimum of 8 years of relevant work experience.

Minimum 8 years of progressive experience in advertising, media, marketing, brand strategy and activation, communications, consulting, operations or program management.

3–5 years of experience managing a team (preferred).

Experience evaluating and producing creative for traditional and digital channels.

Experience in omni‑channel paid media planning and strategy across traditional and digital channels.

Strong problem‑solving, independent judgment, critical thinking, and initiative.

Collaborative team member with experience in a highly integrated team environment.

Proficiency in Microsoft Office Suite (Excel, Word, PowerPoint, Teams and Co‑pilot).

Knowledge of Adobe Workfront, Oracle, Google tools including GA4 and Looker Studio (preferred).

Strong written and verbal communication skills.

Agency billing and accounts payable experience (preferred).

Licenses and Certifications

Driver’s License Required.

Physical Demands

Ability to push, pull, and lift up to 25 pounds.

Ability to push, pull, and lift up to 40 pounds.

Ability to sit or stand to answer a phone for the duration of the workday.

Ability to stand and use/operate office equipment for the duration of the workday.Ability to read small print and symbols.

Work rotating shifts, including nights, midnights, weekends and holidays.

Additional Physical Demands

Assignment to a System Emergency role with expectation of working outside normal business hours during emergencies, including nights, weekends, and holidays.

Ability to respond to company emergencies and perform system restoration duties.

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