Global Product Manager – Coronary (Downstream Marketing)

Opportunity
Global Product Manager – Coronary (Downstream Marketing)

Global Strategic Marketing team, Vascular business, Santa Clara, CA. Fully onsite, individual contributor role.

Responsibilities

Strategic & Tactical Execution

Own and execute global downstream marketing strategies to drive Vessel Closure adoption and usage worldwide.

Develop and implement promotional campaigns, communication plans, and product messaging that differentiate Abbott’s technologies in competitive markets.

Coordinate with Advertising & Promotion and Clinical Affairs teams to ensure compliant, evidence-based claims and robust messaging strategies.

Collaborate with Marketing Communications to guide messaging, branding, and external communications efforts.

Plan and execute multi‑channel marketing programs and campaigns on digital platforms.

Life Cycle Management

Lead product lifecycle initiatives, including analyzing product performance, managing improvements, and shepherding the product throughout its lifecycle from launch to sunsetting.

Partner cross‑functionally to ensure LCM plans are on‑track and flawlessly executed.

Collaborate with cross‑functional teams to proactively identify product candidates for life cycle management and develop robust business cases to support strategic decision‑making and execution.

Global Commercial Support

Collaborate closely with regional marketing teams to ensure global alignment on strategies, messaging, and tools.

Support field sales with sales enablement tools, training content, customer‑facing assets, and key conference deliverables.

Coordinate with Commercial Excellence to assess market share performance and adjust tactics accordingly.

Participate in and support regional meetings and tradeshows to drive customer adoption.

KOL Engagement & Market Interaction

Organize and participate in field visits, customer meetings, and physician advisory boards.

Partner with Key Opinion Leaders (KOL) to gather insights and advocate for product adoption.

Support international congresses and symposia with messaging, logistics, and build relationships with KOL to drive customer engagement.

Conduct market research and thoroughly understand competitive offerings to guide competitive strategy and provide sales force with appropriate positioning and tools to differentiate products versus the competition.

Demand Planning & Forecast Alignment

Partner with Demand Planning to build accurate sales forecasts aligned with product trends.

Provide ongoing input to regional teams to optimize inventory and production planning.

Budget Management

Own and manage the marketing budget for the portfolios, ensuring strategic allocation and ROI tracking.

Monitor marketing spend, reconcile vendor invoices, and track campaign effectiveness using relevant KPIs.

Qualifications

Bachelor’s Degree in Business Administration, Marketing, Science, Engineering, Program Management or equivalent, or an equivalent combination of education and work experience.

Minimum 5 years of progressively responsible business experience in a Class III medical device company or equivalent, including product, market or program management experience.

Minimum 3 years of demonstrated leadership capability with proven experience managing cross‑functional projects in a global environment.

Ability to work as an individual contributor and as a teammate in a fast‑paced, high‑visibility, collaborative environment.

Substantive knowledge of the cardiac medical device industry and healthcare delivery; specific heart failure experience is desired.

Strong understanding of product and market development, data development, device business acumen, strategic thinking, commercial focus and customer skills.

Exceptional project management skills; adept at handling multiple assignments within budget and timeline constraints.

Ability to foster collaboration, influence others outside of reporting structure and work collaboratively across a matrix structure.

Analytical skills enabling financial modeling, business analysis and progress tracking and visibility.

Experience working with US and international internal and external stakeholders.

Excellent verbal and written communication, interpersonal and presentation skills; ability to lead a cross‑functional team.

Proficiency with Microsoft Office and other commonly used applications.

Strong organizational, planning and follow‑up skills and ability to hold others accountable.

Curiosity, positivity, creativity and sincere empathy for the customer.

Ability to travel approximately 30%, including internationally.

Abbott is an Equal Opportunity Employer, committed to employee diversity.

The base pay for this position is $114,000.00 – $228,000.00. In specific locations, the pay range may vary from the range posted.

#J-18808-Ljbffr