Global Product Manager – Coronary (Downstream Marketing)

Global Product Manager – Coronary (Downstream Marketing)

Abbott, a global healthcare leader, is seeking an experienced Global Product Manager to join the Global Strategic Marketing team within the Vascular business. This fully onsite role based in Santa Clara, CA focuses on managing products in the Coronary franchise, including the Orbital Atherectomy Device and Coronary Dilatation Catheters®.
Responsibilities

Own and execute global downstream marketing strategies to drive vessel closure adoption and use worldwide.
Develop and implement promotional campaigns, communication plans, and product messaging that differentiate Abbott’s technologies.
Coordinate with Advertising, Promotion, Clinical Affairs, and Marketing Communications to ensure compliant evidence‑based claims and branding.
Plan and execute multi‑channel marketing programs across digital platforms.
Lead product lifecycle initiatives: analyze performance, manage improvements, launch and sunsetting.
Partner cross‑functionally to develop robust business cases for life cycle management decisions.
Collaborate with regional marketing to ensure global alignment of strategies, messaging, and tools.
Support field sales with enablement tools, training content, and conference deliverables.
Engage Key Opinion Leaders, conduct field visits, patient advisory boards, and market research.
Partner with Demand Planning for accurate sales forecasts and inventory optimization.
Own and manage the marketing budget for the portfolio, ensuring ROI and KPI tracking.
Qualifications

Bachelor’s degree in Business Administration, Marketing, Science, Engineering, Program Management or equivalent; Master’s/MBA preferred.
Minimum 5 years of progressively responsible experience in a classIII medical device company, with product, market or program management.
Minimum 3 years of demonstrated leadership in managing cross‑functional projects globally.
Knowledge of the cardiac medical device industry and in‑hospital care delivery.
Experience in product and market development, with strong business analysis and data‑driven decision making.
Excellent project management, organizational, and communication skills.
Proficiency in Microsoft Office and other common business tools.
Willingness to travel up to 30% of the time, including international travel.
Benefits

Competitive base pay ranging from $114,000.00 to $228,000.00, with potential variation by location. Abbott offers a health investment plan, retirement savings plan with employer contributions, tuition reimbursement, student debt program, free education benefit, and a comprehensive health and wellness package.
Equal Opportunity Employment

Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans. EEO is the Law – English:

http://webstorage.abbott.com/common/External/EEO_English.pdf

EEO is the Law – Español:

http://webstorage.abbott.com/common/External/EEO_Spanish.pdf

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