CRM Marketing Manager

CRM Marketing Manager

Location: Newport Beach, CA
Employment Type: Full‑time
Reports to: Vice President of Marketing
Responsibilities

Design, build, and manage end‑to‑end CRM, email, and SMS marketing programs
Build foundational CRM infrastructure from the ground up, including segmentation frameworks, customer journeys, and lifecycle triggers
Create lifecycle communications across email and SMS, including transactional, triggered, behavioral, and dynamic messaging
Develop campaigns that support branding, partnerships, events, and performance marketing
Optimize performance continuously through A/B testing, analytics, and conversion tracking
Partner with creative, partnerships, product, data, and operations teams to align CRM with broader marketing goals
Build reporting frameworks that grow retention, repeat bookings, and guest lifetime value
Occasional national travel required for training and meetings
Qualifications

Four or more years in CRM management, lifecycle marketing, email marketing, or marketing automation at a national brand
Four or more years building CRM strategies for premium, high‑touch service within a luxury, hospitality, travel, or lifestyle brand
Two or more years in CRM integration, data infrastructure, or marketing analytics
Strong working knowledge of HubSpot CRM and marketing automation, including workflows, segmentation, and campaign management
Data‑oriented mindset with command of segmentation, personalization, and lifecycle strategy
Understanding of high‑net‑worth and ultra‑high‑net‑worth guest expectations and behavior
Excellent written and verbal communication, with strong presentation skills
Valid driver’s license with a clean driving record, proof of insurability, and authorization to work in the United States
Preferred Qualifications

Six or more years in CRM and lifecycle marketing
Five or more years building full lifecycle programs for a national luxury brand
Experience designing transactional, triggered, and behavioral programs across email and SMS
Bachelor’s degree in business, marketing, or a related field (high school diploma or equivalent required)
Benefits

Medical, dental, and vision coverage paid 100% by employer
$25,000 basic employee life/AD&D insurance for individual employees
Short‑ and long‑term disability insurance (where offered)
Employee assistance program
Estate planning assistance (will prep, living trust, healthcare directives, power of attorney)
Identity theft assistance services
Travel assistance through Mutual of Omaha
COVID‑19 resources (telehealth, mental health benefits, testing)
Pharmacy discount programs (CVS, GoodRx)
Health support programs (maternity, gym & health coaching, natural products & services)
401(k) retirement program
Two weeks accrued vacation with cash‑out after first year
Generous sick and safe accrued time‑off program
Paid holidays and birthday off
Cell phone pay of $40 per month for hourly employees
$1,000 referral bonus program for hourly employees
Employee discounts for auto rentals (friends & family)
Employee wholesale auto purchase program
Perks@Work program membership (discounts on food, grocery, fuel, apparel, travel, electronics, auto, movie, entertainment)
Access to a full library of online professional career training (sales to software and nearly everything else)
Equal Employment Opportunity Statement

Go Rentals provides equal employment opportunities to all employees and applicants, and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local law. Any offer of employment is contingent upon completion of a background check and drug test, conducted in compliance with applicable federal, state, and local laws, including fair chance hiring regulations.

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