CRM Marketing Manager

Overview
Our client is seeking a CRM Manager to lead its customer lifecycle marketing strategy and own the company's HubSpot platform. While the internal title is CRM Manager, this role is much more than platform administration—it is responsible for building and optimizing lifecycle marketing programs that enhance the customer experience, drive engagement, improve retention, and maximize customer lifetime value. Reporting directly to the Vice President of Marketing, this individual will develop automated customer journeys, sophisticated segmentation strategies, email and SMS campaigns, and data-driven marketing initiatives supporting more than 300 locations nationwide.

Responsibilities

Own CRM strategy and execution across email and SMS marketing.

Develop welcome series, nurture campaigns, retention initiatives, re-engagement programs, and automated customer journeys.

Serve as the internal HubSpot expert and conduct a comprehensive platform audit.

Build workflows, automation, segmentation, forms, lead routing, and reporting.

Create localized campaigns supporting more than 300 locations nationwide.

Measure lead generation, engagement, retention, customer lifetime value, and conversion metrics.

Leverage HubSpot and Power BI reporting to optimize campaign performance.

Partner with Creative, Guest Experience, Product Operations, Sales, Partnerships, and Field Marketing.

Qualifications

Bachelor's degree preferred.

3–5+ years of CRM and lifecycle marketing experience.

Expert-level HubSpot experience.

Experience with email, SMS, customer journey mapping, segmentation, and automation.

Strong analytical skills; Power BI experience preferred.

Excellent cross-functional communication and project management skills.

Thrives in a fast-paced, high-growth environment.

Ideal Background
Hospitality, luxury, travel, retail, consumer services, subscription businesses, e-commerce, or other multi-location consumer brands.

Compensation & Benefits
Base salary • Annual performance bonus • Comprehensive benefits package • 401(k) and paid time off

Why Join
This is an opportunity to build the CRM and lifecycle marketing foundation for a rapidly growing luxury brand, creating scalable customer engagement programs and influencing customer acquisition, retention, and lifetime value.

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