About the Role
We are seeking a high‑impact, growth‑driven leader to own and profitably scale Commando's global ecommerce business. This role carries full responsibility for the digital P&L and is accountable for delivering profitable, sustained revenue growth across direct‑to‑consumer channels. The Head of Global Ecommerce & Digital Growth will lead the strategy and execution across ecommerce, performance marketing, and the end‑to‑end customer experience—driving acquisition, conversion, retention, and lifetime value. This is a critical leadership role for an operator who can move seamlessly between strategy and execution, with a relentless focus on results. You will make investment decisions, allocate budget across channels, and optimize the digital ecosystem to maximize contribution margin and long‑term growth.
Location & Employment
- South Burlington, VT
- Full‑time
- Hybrid (3–4 days/week in office)
Pay Range
$130-$180k
Key Responsibilities
- Own the Digital P&L; drive global ecommerce revenue, profitability, and contribution margin
- Establish and manage forecasts, budgets, and performance targets
- Optimize nCAC, nROAS, LTV, MER, and channel efficiency to ensure scalable, profitable growth
- Develop and execute a global digital growth strategy, aligning with brand marketing to increase consumer awareness and acquisition
- Scale customer acquisition through paid and performance marketing channels (Meta, Google, TikTok, Affiliates, etc.)
- Identify and unlock new growth channels (CTV, influencers, partnerships, emerging platforms)
- Lead site strategy, UX/UI, and conversion rate optimization, owning the site experience
- Develop and execute strategies to drive AOV, conversion, and customer engagement through merchandising, personalization, etc.
- Partner cross‑functionally with brand marketing to ensure best‑in‑class digital product storytelling and launch execution
- Build and optimize CRM strategy across email, SMS, and loyalty; increasing LTV and retention
- Establish a rigorous performance and attribution framework across all digital channels
- Leverage MTA tools (e.g., Northbeam) and incrementality testing to inform spend allocations
- Translate data and consumer insights into clear, actionable growth strategies
- Ensure end‑to‑end best‑in‑class customer experience—from UX to customer service
Qualifications
- 8–10 years of experience in ecommerce, growth, or digital leadership roles
- Proven track record of driving measurable revenue growth in DTC or consumer brands
- Strong expertise in performance marketing, conversion optimization, and digital analytics
- Experience with Shopify and Klaviyo required
- Experience with MTA / Attribution tools is highly preferred
- Highly analytical, data‑driven, and focused on profitable growth
- Comfortable operating at both strategic and executional levels
- Collaborative and proactive, with a strong sense of ownership