Mediabistro logo
job logo

Director - Market research & Insight

Integrated Resources, Inc ( IRI ) · MA, USA ·

Pay:
$90.00/hr
Job type:
Contract

Recruitment Delivery Leader | Expert in Scientific & Clinical Hiring | Performance Mentor | Pharma/Biotech Talent Strategist

Job Summary:

  • Design and lead end-to-end primary market research (qualitative and quantitative) to inform brand strategy, patient engagement, HCP interaction, and campaign development in a rare disease indication
  • Manage key quantitative studies (e.g., ATU, Promo Effectiveness) and ad hoc pulse surveys
  • Work closely with both the HCP and Patient Marketing teams to ensure that strategic tactics and messaging are aligned to each customer group’s needs
  • Provide strategic insights to help guide HCP and patient marketing decisions to optimize tactical execution of brand strategies
  • Collaborate cross-functionally with Marketing, Medical Affairs, Commercial Operations, Market Access, Sales, and Advanced and Performance Analytics Leads to ensure insights are embedded into strategic planning
  • Manage external research partners and ensure high-quality, compliant (in collaboration with PV/Legal), and timely project execution
  • Present findings and strategic recommendations to cross-functional stakeholders in conjunction with external research partners
  • Identify knowledge gaps and proactively recommend research approaches to effectively address them leading to business impact

Skills:

  • Advanced degree (MBA, MPH, PhD) or other equivalent experience a plus
  • Demonstrated experience in rare disease research, with a strong understanding of the unique challenges in small patient populations, diagnostic journeys, and treatment landscapes
  • Demonstrated track record showing high business impact
  • Strong analytical skills, problem-solving, and critical thinking
  • Proven ability to influence brand strategy and tactical execution through data‑driven insights and recommended actions
  • Strong communication and storytelling skills with executive presence

Education:

  • 8+ years of experience, including 4 years of direct involvement in market research

Seniority level

Director

Employment type

Contract

Job function

Other

Industries

Pharmaceutical Manufacturing and Biotechnology Research

Base pay range

$90.00/hr - $100.00/hr

#J-18808-Ljbffr