Legendairy Milk is an Austin-based, woman-founded, founder-led supplement brand built for women with products for breastfeeding, hair loss, hormone balance, hydration, and more! We also are the #1 Lactation Brand in the U.S., trusted by millions of moms for over a decade.
We're looking for a phenomenal Senior Brand Manager to help shape the next chapter of our growth. As a fast-growing company that's also a category leader, we’re expanding our product portfolio, reaching new audiences, and creating new opportunities to serve women through every stage of life. This role requires a balance of strategic thinking, executional excellence, and strong cross‑functional leadership.
What You'll Do
Brand Strategy & Growth
- Lead the development and execution of brand strategies that drive awareness, customer loyalty, and long‑term business growth
- Translate category and consumer insights into meaningful positioning, messaging, and marketing strategies that differentiate our products in the market
- Identify emerging customer trends, market opportunities, and competitive shifts to help guide business decisions
- Partner closely with leadership to align brand initiatives with company goals and growth objectives
Product Launches & Go‑to‑Market Leadership
- Own the go‑to‑market process for new product launches, partnering with Product Development, Creative, Growth, Sales, Supply Chain, and Customer Experience teams
- Develop launch strategies, messaging frameworks, campaign plans, and timelines that ensure successful execution
- Drive cross‑functional alignment and accountability throughout the launch process
- Ensure products are positioned effectively across all customer touchpoints
- Lead integrated omni‑channel marketing campaigns across social media, influencer marketing, email, retail and other key channels
- Collaborate with the Creative team to develop compelling campaign concepts and content that resonate with our audience
- Ensure consistent brand messaging and customer experience across all channels
- Evaluate campaign performance and identify opportunities to optimize future initiatives
- Serve as a strategic leader within the marketing team, helping elevate brand thinking and execution
- Build strong cross‑functional relationships across the organization to drive alignment and execution
Process & Performance
- Design and improve marketing workflows, project management systems, and launch processes to increase team effectiveness
- Track and report on key marketing and business metrics, translating data into actionable recommendations
- Balance multiple priorities while maintaining strong attention to detail and executional excellence
- Bring a continuous improvement mindset to both brand‑building and operational processes
What We're Looking For
Experience
- 8+ years of progressive experience in brand management, marketing, or related roles
- Experience leading successful omni‑channel campaigns and product launches that delivered measurable business results
- Experience in CPG, health and wellness, e‑commerce, or retail brands strongly preferred
- Experience managing cross‑functional stakeholders
Skills
- Strong strategic thinking and ability to connect brand initiatives to business outcomes
- Deep understanding of consumer insights, positioning, messaging, and brand development
- Excellent project management skills with the ability to manage multiple priorities simultaneously
- Strong analytical skills and comfort using data to drive decisions
- Exceptional cross‑functional collaboration
- AI‑fluent and curious about how emerging technologies can improve marketing effectiveness and team efficiency
- Ability to balance strategy with hands‑on execution
Bonus Points
- Experience launching products in a fast‑paced growth environment
- Experience working with subscription, DTC, or omni‑channel brands
- Passion for women’s health, wellness, and mission‑driven brands
- Experience building marketing processes
- Are equally strategic and execution‑oriented
- Enjoy bringing order and clarity to complex projects
- Can influence without authority and build strong cross‑functional relationships
- Care deeply about both brand building and business performance
- Want to help create products and experiences that genuinely improve women’s lives
- Hybrid work environment (minimum 3 days in the office)
- Paid time off (PTO) and Sick Time
- Paid annual company holidays
- Medical, Dental, and Vision Insurance
- Employer matching 401K participation
- Product samples and discounts
- Opportunity to grow with a fast‑moving women’s wellness brand