FREELANCE – Brand Strategy Director
- Brand & Media Strategy
- Freelance
- Mid-level
- Dallas, TX
LERMA/ is seeking a freelance Brand Strategy Director to lead strategy development and briefs for a project on a key client account. The right candidate will have 7+ years of agency experience in brand strategy/account planning/brand planning. This role will report to the Executive Brand Strategy Director.
NOTE: The right candidate will have an interest in focusing on faith‑based/faith‑informed work (specifically, work related to the person of Jesus).
RESPONSIBILITIES
- Direct brand strategy for a defined, significant project within a larger client assignment.
- Translate business goals, audience understanding, cultural context, and client inputs into a clear strategic direction.
- Develop an insightful creative strategy and write a strong, inspiring brief that sets up breakthrough work.
- Conduct and synthesize relevant research, trends, audience insight, and cultural context to inform the assignment.
- Collaborate with strategists, brand leadership, creative, media, social, data/intelligence, and subject matter experts in the development and implementation of strategies.
- Provide senior‑level strategic counsel and feedback through key work sessions, reviews, and client milestones through to campaign launch.
- Ensure the project’s strategic output is on‑brief, on‑brand, and aligned to the broader account and business objectives.
REQUIREMENTS
- 7+ years of agency experience in brand strategy/brand planning/account planning.
- Highly organized and self‑directed, able to work efficiently in a project‑based engagement.
- Collaborative and low‑ego, able to plug into an existing team and add value quickly.
- A kind person, unafraid of having a divergent point of view (on the work or the world).
- A hunger to learn about and experience life from someone else’s perspective (e.g., culture, heritage, geography, etc.).
- Able to display a history of winning, insightful strategy development.
- Strong research and synthesis skills, turning audience/cultural signals into actionable insight.
- Excellent presentation skills and the ability to tell a great story.
- Command of the analytical skills needed to anchor strategy on data.
- Professional, reliable, detailed, and clear in all internal and external communications.
- Represent oneself and agency professionally in all internal and external communications.
ENGAGEMENT DETAILS
- Part‑time freelance role.
- Project‑based assignment on a key client account.
- Dallas‑based or remote — available for agreed‑upon in‑person meetings if needed.
- Duration, hours, and working cadence to be defined based on project scope.
- Competitive freelance rate based on experience.