Gofractional is hiring: Creative Lead in New York

About Bodily
bodily is a venture‑backed women's health company transforming underserved categories through product innovation and data‑driven growth strategy. We design research‑backed products for major life transitions — postpartum recovery, breastfeeding, pregnancy loss.

The Opportunity
bodily is at an exciting growth stage and we're looking for a Creative Lead to own how the brand looks, feels, and shows up everywhere our customers see us. This is a hands‑on, high‑ownership role — you'll drive and execute creative direction across digital, social, paid media, email, ecommerce, and packaging, partnering with the CMO for alignment and sign‑off rather than waiting for briefs to come to you. If you do your best work when someone else sets the creative concepts, this probably isn’t the right fit. If you thrive with ownership and trust, it is.

AI fluency is core to how we expect this person to work — not as a novelty, but as a genuine part of the creative workflow. We're looking for someone who uses AI tools to move faster, unlock better creative, and do things that wouldn't otherwise be feasible on a lean team.

You'll report to the CMO and work closely with the Growth Marketing Manager, Ecommerce Manager, Social Media Manager, and external agency partners across paid, organic and third‑party channels.

How You’ll Make Your Mark
Brand & Creative Direction

Own Bodily’s visual output across digital, social, email, ecommerce, paid media, packaging, and campaign work — maintaining a consistent, elevated brand aesthetic across every touchpoint

Proactively identify opportunities to strengthen the brand: new content formats, elevated executions, gaps in the visual system, moments worth showing up for

Bring creative concepts and directions to the CMO for input and alignment — you’re leading the work, not waiting to be told what to make

Develop and maintain visual systems, templates, and brand standards that help the whole team move faster and stay consistent

Marketing Design, Digital & Ecommerce

Design across social, email, paid media, web, ecommerce, and campaign touchpoints with a clear point of view on what makes content perform and feel on‑brand

Create assets that serve campaign messaging, brand standards, promotions, launches, and ecommerce goals

Develop elevated PDP assets that communicate product benefits, features, and brand positioning clearly and compellingly

Support sales and promotional campaigns across email, ads, homepage placements, PLP cards, and other site touchpoints

Build mockups for site updates, campaign ideas, and merchandising concepts with enough speed and polish to move conversations forward

Paid Media, Social & Video

Create weekly static, GIF, and short‑form video ad creative for Meta and other paid channels — leading asset handoff to agency partners and applying performance data to future creative

Work with our Social Media Manager to produce short‑form video content for paid and organic social: reels, story ads, product demos, UGC‑style edits, and campaign content. Comfortable in a video editing timeline and familiar with what performs in‑feed

Use AI‑powered video and motion tools (CapCut, Gemini, or similar) to extend output and move faster without sacrificing quality

Support the Social Media Manager with templates, visual systems, and campaign assets that hold up across formats and placements

Provide creative input and support for Amazon, Target and Walmart PDP updates, A+ content, and storefront assets

AI‑Powered Creative Workflow

Actively use AI tools — image generation, video enhancement, performance analysis, copywriting assist as a real part of your day‑to‑day workflow

Help the team identify where AI can accelerate production, improve testing velocity, or unlock creative that wouldn’t otherwise be feasible at our size

Bring a point of view on emerging tools and advocate for the ones that make the team better

Packaging & Print

Support packaging design development for new and existing products

Prepare production‑ready files, print specs, and artwork updates with strong attention to typography, color, hierarchy, and legal copy accuracy

Assist with hang tags, care tags, inserts, and other printed materials

Maintain organized files, templates, and creative systems that support efficient production

Requirements
What You Bring

Strong proficiency in Figma and Adobe Creative Suite (Photoshop, Illustrator, InDesign) required. Experience in Premiere Pro, CapCut or equivalent video editing preferred

Demonstrated experience using AI creative tools as a real part of how you work, not just awareness of them

Experience designing for marketing channels — you understand how creative supports campaign goals, not just how it looks

A bias for action: you move, you make things, you ask for feedback rather than waiting for permission

Comfortable proposing creative direction with a goal of being an art or creative director and bringing stakeholders along — you can defend a decision, take input gracefully, and know the difference between the two

A portfolio that shows range: strong typography, layout, branding, and visual storytelling, plus AI image and/or video generation, video or motion work

Clear, confident communicator — you contribute ideas, ask good questions, and don’t need a lot of hand‑holding to get moving

Able to manage multiple projects in a fast‑paced environment without losing quality or detail

A design degree is great but not required if your portfolio makes the case

Benefits

This is a remote, temp‑to‑full‑time position. We’re looking for someone based in the US who is available during East Coast business hours

Conversion to full‑time unlocks the full Bodily benefits package, including equity, PTO, and subsidized health insurance

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