Paid Ads Specialist
As a Paid Ads Specialist, you will focus on data analysis and paid search. You will be immersed in PPC and proactively identify paid media opportunities on a micro and macro level. You are expected to drive results, consistently improve product and process, while staying up to date on the latest digital advertising trends and best practices.
Responsibilities
- Track, measure, optimize and report performance of paid ad campaigns
- Provide subject matter expertise on paid media, web analytics, user experience and behavior, data analysis and reporting
- Identify opportunities for efficiencies in process (i.e. automation, software, tools)
- Develop keyword research, keyword lists, and keyword bucketing
- Manage a high volume of paid media budgets
- Develop, analyze and optimize keyword ad copy and landing pages
- Perform A/B testing with the intent of improving impression share, quality score and CPL
- Monitor and assess competitor activity and keyword ranking performance
- Collaborate with management team to develop strategies for at‑risk accounts
- Follow and stay on top of industry best practices
- Build and maintain an understanding of current topics in paid advertising, web analytics, data management, tools and technologies related to core responsibilities
- Regular and reliable attendance is required as this is a full‑time position
- Other duties as assigned by management
Qualifications
- 3-5 years’ experience in paid search
- Google Analytics certified
- Google Ads certified
- Microsoft Office proficient
- Salesforce proficient
- Experience in Google Ads Manager (MCC)
- Understanding of direct response and interactive marketing best practices
- Ability to work both independently and in a team environment
- Professional and personal integrity
- Excellent verbal and written communication skills
- Strategic thinker with strong analytical skills
Preferred Qualifications
- Previously worked at a digital marketing agency
- Facebook & LinkedIn advertising experience
- CSS/HTML experience for landing page development
- Excellent copywriting and proofreading skills
Physical/Mental Requirements For The Job
- Prolonged periods of sedentary movement
- May be requested to work overtime and weekends if deemed necessary
- Must be able to lift at least 20 pounds
- Certain management positions might be required to occasional travel
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