ProSites is hiring: Paid Ads Strategist in Murrieta

Job Summary

As a Paid Ads Specialist you will have a focus on data analysis and paid search. You will be immersed in PPC, and proactively identify paid media opportunities on a micro and macro level. You are expected to drive results, consistently improve product and process, while staying up to date on the latest digital advertising trends and best practices.
Track, measure, optimize and report performance of paid ad campaigns
Provide subject matter expertise on paid media, web analytics, user experience and behavior, data analysis and reporting
Identify opportunities for efficiencies in process (i.e. automation, software, tools)
Develop keyword research, keyword lists, and keyword bucketing
Manage a high volume of paid media budgets
Develop, analyze and optimize keyword ad copy and landing pages
Perform A/B testing with the intent of improving impression share, quality score and CPL
Monitor and assess competitor activity and keyword ranking performance
Collaborate with management team to develop strategies for at-risk accounts
Follow and stay on top of industry best practices from Google, Yahoo!, Bing, Facebook, etc.
Build and maintain an understanding of current topics in paid advertising, web analytics, data management, tools and technologies related to core responsibilities
Regular and reliable attendance is required as this is a full-time position.
Other duties as assigned by management.
Essential Duties And Responsibilities

Track, measure, optimize and report performance of paid ad campaigns
Provide subject matter expertise on paid media, web analytics, user experience and behavior, data analysis and reporting
Identify opportunities for efficiencies in process (i.e. automation, software, tools)
Develop keyword research, keyword lists, and keyword bucketing
Manage a high volume of paid media budgets
Develop, analyze and optimize keyword ad copy and landing pages
Perform A/B testing with the intent of improving impression share, quality score and CPL
Monitor and assess competitor activity and keyword ranking performance
Collaborate with management team to develop strategies for at-risk accounts
Follow and stay on top of industry best practices from Google, Yahoo!, Bing, Facebook, etc.
Build and maintain an understanding of current topics in paid advertising, web analytics, data management, tools and technologies related to core responsibilities
Regular and reliable attendance is required as this is a full-time position.
Other duties as assigned by management.
Key Skills, Knowledge And Qualifications

3-5 years’ experience in paid search
Google Analytics certified
GoogleAds certified
BingAds certified
Microsoft Office proficient
Salesforce proficient
Experience in GoogleAd Manager (MCC)
Understanding of direct response and interactive marketing best practices
Ability to work both independently and in a team environment
Professional and personal integrity
Excellent verbal and written communication skills
Strategic thinker with strong analytical skills
Previously worked at a digital marketing agency (preferred)
Yahoo! Gemini experience (preferred)
Facebook & LinkedIn advertising experience (preferred)
CSS/HTML experience for landing page development (preferred)
Knowledge and experience using online bid management platforms (preferred)
Excellent copywriting and proofreading skills (preferred)
Physical/Mental Requirements For The Job

Prolonged periods of sedentary movement.
May be requested to work overtime and weekends if deemed necessary.
Must be able to lift at least 20 pounds.
Certain management positions might be required to occasional travel.

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