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Marketing Manager (Fashion/Retail GTM Experience)!

Syndicatebleu · Los Angeles, CA, USA ·

Pay:
$45-$50/hr
Job type:
Seasonal

Marketing Manager (Contract) | Splendid


We're partnering with Splendid, a premium apparel brand, seeking a strategic, hands-on Marketing Manager to lead integrated marketing initiatives across brand, digital, influencer, retail, and wholesale channels during a maternity leave coverage engagement.


This is an opportunity for a marketer who thrives at the intersection of strategy and execution. You'll own go-to-market planning, lead influencer initiatives, collaborate cross-functionally, and help drive traffic, engagement, and conversion across the business.


📍 Downtown Los Angeles, CA (Hybrid: 2–3 Days Onsite Weekly)

📅 Contract: August 2026 – January 2027

💵 Pay: $45–$50/hr

💼 Fashion, DTC, eCommerce, Influencer Marketing, Go-to-Market Strategy


What You'll Do

Lead Go-to-Market Strategy & Campaign Execution

  • Develop and execute seasonal and monthly go-to-market plans across multiple marketing channels
  • Lead integrated 360° campaigns from briefing through launch and optimization
  • Translate product priorities and brand objectives into actionable marketing strategies
  • Partner closely with creative, merchandising, ecommerce, retail, and wholesale teams to ensure alignment and flawless execution

Drive Business Performance

  • Develop marketing initiatives focused on traffic, conversion, customer acquisition, and revenue growth
  • Partner with ecommerce and performance marketing teams to analyze results and optimize campaigns
  • Leverage data and consumer insights to identify opportunities and inform marketing decisions
  • Monitor campaign performance and make recommendations to improve efficiency and effectiveness

Lead Influencer Marketing & Brand Partnerships

  • Own influencer strategy and campaign execution from concept through reporting
  • Identify and cultivate relationships with creators who authentically align with the Splendid brand
  • Partner with social and PR teams to maximize brand storytelling and campaign impact
  • Manage influencer activations that drive awareness, engagement, and conversion

Cross-Functional Leadership

  • Serve as a key connector across marketing, merchandising, ecommerce, creative, retail, and wholesale teams
  • Manage timelines, deliverables, budgets, and marketing assets across multiple workstreams
  • Ensure key product launches and business priorities are fully supported through marketing efforts
  • Maintain clear communication and project momentum in a fast-paced environment


What We're Looking For

  • 5+ years of marketing experience, preferably within fashion, apparel, retail, lifestyle, beauty, or DTC brands
  • Proven experience developing and executing go-to-market (GTM) strategies and integrated marketing campaigns
  • Strong influencer marketing experience, including creator identification, campaign management, and performance measurement
  • Experience partnering with paid social and performance marketing teams
  • Deep understanding of consumer marketing, digital marketing, and ecommerce best practices
  • Strong project management skills with the ability to manage multiple priorities simultaneously
  • Analytical mindset with experience using performance data to guide decisions
  • Comfortable working in fast-paced, entrepreneurial environments
  • Exceptional communication and stakeholder management skills
  • Self-starter who takes ownership and drives projects forward independently


Ideal Background: We're especially interested in candidates coming from fashion, apparel, lifestyle, beauty, or consumer brands with experience in:

  • Go-to-market planning and product launches
  • Influencer and creator marketing
  • Paid social and performance marketing
  • Ecommerce and DTC growth initiatives
  • Cross-functional campaign management


Please submit your resume for consideration.


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