Marketing Manager (Fashion/Retail GTM Experience)!

We're partnering with a premium apparel brand, seeking a strategic, hands-on Marketing Manager to lead integrated marketing initiatives across brand, digital, influencer, retail, and wholesale channels during a maternity leave coverage engagement.

This is an opportunity for a marketer who thrives at the intersection of strategy and execution. You'll own go-to-market planning, lead influencer initiatives, collaborate cross-functionally, and help drive traffic, engagement, and conversion across the business.

Downtown Los Angeles, CA (Hybrid: 2-3 Days Onsite Weekly)

Contract: August 2026 - January 2027

What You'll Do

Develop and execute seasonal and monthly go-to-market plans across multiple marketing channels

Lead integrated 360° campaigns from briefing through launch and optimization

Translate product priorities and brand objectives into actionable marketing strategies

Partner closely with creative, merchandising, ecommerce, retail, and wholesale teams to ensure alignment and flawless execution

Drive Business Performance

Develop marketing initiatives focused on traffic, conversion, customer acquisition, and revenue growth

Partner with ecommerce and performance marketing teams to analyze results and optimize campaigns

Leverage data and consumer insights to identify opportunities and inform marketing decisions

Monitor campaign performance and make recommendations to improve efficiency and effectiveness

Lead Influencer Marketing & Brand Partnerships

Own influencer strategy and campaign execution from concept through reporting

Identify and cultivate relationships with creators who authentically align with the brand

Partner with social and PR teams to maximize brand storytelling and campaign impact

Manage influencer activations that drive awareness, engagement, and conversion

Cross-Functional Leadership

Serve as a key connector across marketing, merchandising, ecommerce, creative, retail, and wholesale teams

Manage timelines, deliverables, budgets, and marketing assets across multiple workstreams

Ensure key product launches and business priorities are fully supported through marketing efforts

Maintain clear communication and project momentum in a fast-paced environment

What We’re Looking For

5+ years of marketing experience, preferably within fashion, apparel, retail, lifestyle, beauty, or DTC brands

Proven experience developing and executing go-to-market (GTM) strategies and integrated marketing campaigns

Strong influencer marketing experience, including creator identification, campaign management, and performance measurement

Experience partnering with paid social and performance marketing teams

Deep understanding of consumer marketing, digital marketing, and ecommerce best practices

Strong project management skills with the ability to manage multiple priorities simultaneouslyAnalytical mindset with experience using performance data to guide decisions

Comfortable working in fast-paced, entrepreneurial environments

Exceptional communication and stakeholder management skills

Self-starter who takes ownership and drives projects forward independently

Ideal Background:

Go-to-market planning and product launches

Influencer and creator marketing

Paid social and performance marketing

Ecommerce and DTC growth initiatives

Cross-functional campaign management

We will consider qualified candidates with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Initiative for Hiring. California applicants, please view our Privacy Notice here: https://careergroupcompanies.com/california-privacy-notice/

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