Franchise Marketing Lead

Driving franchise awareness and revenue growth, the remote Industry Marketing Lead, Franchises will develop go-to-market strategies, generate demand, and establish Pilot as a thought leader within the franchise ecosystem.
Key responsibilities

Develop and execute Pilot's franchise industry marketing strategy, focusing on net new franchise acquisition and adoption expansion
Create industry-specific messaging and integrated campaigns to drive demand generation and growth across various franchise segments
Establish Pilot as a trusted voice in franchise finance through content development and thought leadership initiatives

Required qualifications

7-10+ years of experience in B2B marketing, vertical marketing, product marketing, or demand generation related to franchises
Expertise in franchise economics, operations, and multi-unit business models
Experience working with franchise associations and industry events
Proven ability to develop and execute integrated marketing programs that drive measurable business outcomes
Strong storytelling and content development skills