Franchise Marketing Lead

Support growth of the ampm brand across the East of the Rockies footprint

Partner with Sales to acquire new franchisees from the existing bp and Amoco customer base

Translate commercial priorities into marketing plans, sales enablement resources, customer-facing content, and targeted engagement activity

Develop acquisition-focused collateral, sales enablement resources, and customer communications

Activate and communicate the ampm franchise value proposition

Use market insight, customer intelligence, and Sales input to identify priority opportunities

Develop annual and campaign-specific marketing plans with Sales, brand, CRM, events, and cross-functional partners

Define marketing approaches for prospect meetings, events, presentations, and follow-up activity

Coordinate in-person and digital engagement for prospective franchisees

Measure, test, and optimize messaging, content, channels, and campaigns

Recommend process improvements to improve effectiveness, efficiency, and scalability

Ensure activity and communications comply with bp brand, legal, regulatory, tax, and language requirements

Manage agency and vendor relationships supporting B2B acquisition programs and events

Monitor and report acquisition marketing performance, lead progression, content effectiveness, and conversion opportunities

Resolve partner issues and align Sales, marketing agencies, and internal partners

Support campaign metrics and OKRs while improving Hub utilization, asset reuse, and sales enablement availability

Requirements

3–5 years’ experience in marketing, sales enablement, B2B customer acquisition, partner marketing, or franchise development support

Experience preferably within a matrixed organisation

Ability to translate commercial growth priorities into structured marketing plans, prospect journeys, sales tools, and customer-facing communications

Analytical capability to interpret market and customer insight and evaluate campaign performance

Strong communication, influencing, and relationship management skills

Ability to work across Sales, internal partners, agencies, and prospective franchisee audiences

Proactive problem-solving capability and judgment to adapt plans and content

Working knowledge of CRM, digital marketing, event marketing, and content optimization

Project management rigor to deliver materials, campaigns, events, and vendor-supported activity on time and on brand

B2B customer acquisition marketing

Sales enablement

Value proposition development

Customer journey mapping

CRM and lead nurture campaigns

Content localization

Campaign planning and optimization

Event and prospect engagement marketing

Performance reporting

Stakeholder and vendor management

Up to 25% travel should be expected

Employment may be contingent upon drug screening, medical review, and background checks depending on the role

Core Competencies
Demonstrates expertise in B2B customer acquisition marketing, sales enablement, and campaign planning, with a strong focus on developing effective marketing strategies and optimizing performance metrics. Proficient in stakeholder management and cross-functional collaboration to drive brand growth and franchise development.

Highest-signal resume keywords

B2B Customer Acquisition Marketing

Sales Enablement

Campaign Planning And Optimization

Stakeholder And Vendor Management

CRM And Lead Nurture Campaigns

Hard Skills

Marketing Plan Development

Customer Journey Mapping

Content Localization

Performance Reporting

Event And Prospect Engagement Marketing

Soft Skills

Strong Communication

Influencing Skills

Relationship Management

Proactive Problem-Solving

Judgment To Adapt Plans

Industry Keywords

Franchise Development Support

Matrixed Organisation

Market Insight

Sales Tools

Agency And Vendor Relationships

Tools & Technologies

CRM

Digital Marketing

Event Marketing

Content Optimization

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