Director, Global Digital Marketing - AI, Search, Analytics, and MarTech

Director, Global Digital MarketingWe are seeking a Director, Global Digital Marketing to lead and evolve the foundational capabilities that power our global digital marketing ecosystem. This role is responsible for global search strategy, AI marketing capabilities, analytics, marketing technology (MarTech) stack, and digital asset management (DAM).This leader will operate at the intersection of strategy, technology, and execution, ensuring our digital marketing efforts are measurable, scalable, future-ready, and aligned globallywhile empowering regional teams with best practices, tools, and governance.This role manages a small team (12 direct reports), works closely with internal technology partners, and oversees relationships with external agencies and key technology vendors.Global Search Strategy (Organic, AI Driven & Reputation) Own the global search strategy for our primary website(s), including: Organic search (SEO) Emerging AI driven search experiences and discovery Content optimization, product visibility, and brand/reputation management Partner with an external search agency: Define scope of work, KPIs, and deliverables Ensure consistent quality, innovation, and performance Establish and socialize search best practices for regional and local marketing teams Lead internal execution by managing our Digital Office / technology team responsible for search implementation and ongoing optimization Monitor performance, trends, and algorithm changes, adjusting strategy accordinglyAI Strategy & Enablement for Marketing Lead the global marketing AI roadmap, including: Oversight and enablement of tools such as Microsoft Copilot and other approved AI solutions Identification, evaluation, and recommendation of new AI tools and pilots Establish AI governance and usage frameworks in partnership with Legal, IT, and Compliance Develop and manage a test and learn AI experimentation roadmap Stay current on AI trends by attending webinars, conferences, and industry events Translate learnings into practical guidance and enablement for the global marketing organizationAnalytics, Measurement & Reporting Design and own a global digital marketing measurement framework, including: Daily, weekly, monthly, quarterly, semi annual, and annual reporting Clear visibility into performance across: Websites Social media Mobile apps Email and CRM Other digital touchpoints Ensure reporting provides actionable insights, both at an executive level and deep tactical level Define and promote analytics best practices across marketingand, where relevant, the broader commercial organization Leverage external analytics tools and internal data systems, including Adobe solutions, to drive insight quality and consistency Act as a strategic partner to marketing leaders to improve decision making through dataMarketing Technology (MarTech) Leadership Own the global MarTech ecosystem, including platforms such as: Adobe Salesforce Other core marketing and experience tools Maintain a clear view of: Current contracts, costs, and entitlements Actual usage vs. paid capabilities Gaps in functionality or adoption Identify optimization opportunities, consolidation possibilities, and future technology needs Recommend pilots and investments aligned to strategic priorities Oversee vendor relationships and performance, in partnership with Procurement and ITDigital Asset Management (DAM) Lead global Digital Asset Management (DAM) strategy and governance Ensure assets are: Easily discoverable Properly tagged and organized Secure, compliant, and brand accurate Drive adoption and best practices across regions and functionsSupervisory Responsibilities: Manage and develop 12 direct reports + external agencies Identify skills gaps and future resource needs as the function evolves Foster a culture of curiosity, collaboration, accountability, and innovationQualificationsSkills and Background Required to Be Successful: 10+ years of experience in digital marketing, marketing technology, analytics, or related fields Proven experience leading global or highly matrixed organizations Experience in: Search (SEO, content optimization, emerging AI driven discovery) Digital analytics and measurement frameworks Marketing technology platforms (Adobe, Salesforce, or similar) Artificial intelligence Strong understanding of AI applications in marketing, with hands on experience deploying or piloting tools Experience managing agencies, vendors, and cross functional stakeholders Demonstrated people management experience Strong strategic thinking paired with operational rigorPreferred: Experience in a global enterprise or highly regulated environment Familiarity with DAM platforms and governance models Comfort translating complex technical concepts for non?technical audiences Experience enabling analytics and AI adoption across diverse regions and marketsEducation: Bachelor's degree required (MBA a plus)US Benefits StatementHerbalife offers a variety of benefits to eligible employees in the U.S. (limited to the 50 States and the District of Columbia), which includes Group Health Programs, other Voluntary Benefit Programs, and Paid Time Off. Group Health Programs include Medical, Dental, Vision, Health Savings Account (HSA), Flexible Spending Accounts (FSA), Basic Life/AD&D Short-Term and Long-Term Disability, and an Employee Assistance Program (EAP). Other Voluntary Benefit Programs include a 401(k) plan, Wellness Incentive Program, Employee Stock Purchase Plan (ESPP), Supplemental Life/Critical Illness/Hospitalization/Accident Insurance, and Pet Insurance. Paid time off includes Company-observed U.S. Holidays, Floating Holidays, Vacation, Sick Time, a Volunteer Program, Paid Maternity and Paternity Leave, Bereavement Leave, Personal Leave and time off for voting.