Director, Global Digital Marketing - AI, Search, Analytics, and MarTech

Overview THE ROLE:
We are seeking a Director, Global Digital Marketing to lead and evolve the foundational capabilities that power our global digital marketing ecosystem. This role is responsible for global search strategy, AI marketing capabilities, analytics, marketing technology (MarTech) stack, and digital asset management (DAM).
This leader will operate at the intersection of strategy, technology, and execution, ensuring our digital marketing efforts are measurable, scalable, future‑ready, and aligned globally—while empowering regional teams with best practices, tools, and governance.
This role manages a small team (1–2 direct reports), works closely with internal technology partners, and oversees relationships with external agencies and key technology vendors.
HOW YOU WOULD CONTRIBUTE:
Global Search Strategy (Organic, AI Driven & Reputation) Own the global search strategy for our primary website(s), including:
Organic search (SEO)
Emerging AI driven search experiences and discovery
Content optimization, product visibility, and brand/reputation management
Partner with an external search agency: Define scope of work, KPIs, and deliverables
Ensure consistent quality, innovation, and performance
Establish and socialize search best practices for regional and local marketing teams

Lead internal execution by managing our Digital Office / technology team responsible for search implementation and ongoing optimization
Monitor performance, trends, and algorithm changes, adjusting strategy accordingly
AI Strategy & Enablement for Marketing Lead the global marketing AI roadmap, including:
Oversight and enablement of tools such as Microsoft Copilot and other approved AI solutions
Identification, evaluation, and recommendation of new AI tools and pilots
Establish AI governance and usage frameworks in partnership with Legal, IT, and Compliance
Develop and manage a test and learn AI experimentation roadmap
Stay current on AI trends by attending webinars, conferences, and industry events
Translate learnings into practical guidance and enablement for the global marketing organization
Analytics, Measurement & Reporting Design and own a global digital marketing measurement framework, including:
Daily, weekly, monthly, quarterly, semi annual, and annual reporting
Clear visibility into performance across: Websites
Social media
Mobile apps
Email and CRM
Other digital touchpoints

Ensure reporting provides actionable insights, both at an executive level and deep tactical level
Define and promote analytics best practices across marketing—and, where relevant, the broader commercial organization
Leverage external analytics tools and internal data systems, including Adobe solutions, to drive insight quality and consistency
Act as a strategic partner to marketing leaders to improve decision making through data
Marketing Technology (MarTech) Leadership Own the global MarTech ecosystem, including platforms such as:
Adobe
Salesforce
Other core marketing and experience tools
Maintain a clear view of: Current contracts, costs, and entitlements
Actual usage vs. paid capabilities
Gaps in functionality or adoption

Identify optimization opportunities, consolidation possibilities, and future technology needs
Recommend pilots and investments aligned to strategic priorities
Oversee vendor relationships and performance, in partnership with Procurement and IT
Digital Asset Management (DAM) Lead global Digital Asset Management (DAM) strategy and governance
Ensure assets are: Easily discoverable
Properly tagged and organized
Secure, compliant, and brand accurate

Drive adoption and best practices across regions and functions
SUPERVISORY RESPONSIBILITIES Manage and develop 1–2 direct reports + external agencies
Identify skills gaps and future resource needs as the function evolves
Foster a culture of curiosity, collaboration, accountability, and innovation
Qualifications SKILLS AND BACKGROUND REQUIRED TO BE SUCCESSFUL:
10+ years of experience in digital marketing, marketing technology, analytics, or related fields
Proven experience leading global or highly matrixed organizations
Experience in: Search (SEO, content optimization, emerging AI driven discovery)
Digital analytics and measurement frameworks
Marketing technology platforms (Adobe, Salesforce, or similar)
Artificial intelligence

Strong understanding of AI applications in marketing, with hands on experience deploying or piloting tools
Experience managing agencies, vendors, and cross functional stakeholders
Demonstrated people management experience
Strong strategic thinking paired with operational rigor
Preferred:
Experience in a global enterprise or highly regulated environment
Familiarity with DAM platforms and governance models
Comfort translating complex technical concepts for non‑technical audiences
Experience enabling analytics and AI adoption across diverse regions and markets
Education
Bachelor’s degree required (MBA a plus)
US Benefits Statement Herbalife offers a variety of benefits to eligible employees in the U.S. (limited to the 50 States and the District of Columbia), which includes Group Health Programs, other Voluntary Benefit Programs, and Paid Time Off. Group Health Programs include Medical, Dental, Vision, Health Savings Account (HSA), Flexible Spending Accounts (FSA), Basic Life/AD&D; Short-Term and Long-Term Disability, and an Employee Assistance Program (EAP). Other Voluntary Benefit Programs include a 401(k) plan, Wellness Incentive Program, Employee Stock Purchase Plan (ESPP), Supplemental Life/Critical Illness/Hospitalization/Accident Insurance, and Pet Insurance. Paid time off includes Company-observed U.S. Holidays, Floating Holidays, Vacation, Sick Time, a Volunteer Program, Paid Maternity and Paternity Leave, Bereavement Leave, Personal Leave and time off for voting.

#J-18808-Ljbffr