Digital Marketing Manager

About Transcor Data Services (TDS) is a leading provider of ticketing and distribution solutions for the ground transportation industry. Through our partnerships with carriers and our consumer platform BusTickets.com, we help travelers discover, compare, and purchase intercity bus travel across North America.

We are seeking a results-driven Digital Marketing Manager to lead performance marketing initiatives for both our carrier direct-selling channels and BusTickets.com. This role is ideal for someone who combines analytical expertise with hands‑on campaign execution and a strong understanding of customer acquisition strategies.

Position Summary
The Digital Marketing Manager will be responsible for planning, executing, optimizing, and reporting on digital marketing campaigns that drive ticket sales, customer engagement, and revenue growth. This individual will oversee paid search campaigns, SEO initiatives, website analytics, and digital marketing performance across multiple brands and carrier partners. The ideal candidate is highly analytical, experienced with performance marketing platforms, and comfortable working in a fast‑paced, data‑driven environment.

Key Responsibilities

Develop and manage digital marketing campaigns across paid search, display, retargeting, and other digital channels

Optimize Google Ads and pay‑per‑click (PPC) campaigns to maximize ROI and customer acquisition

Monitor, analyze, and report on campaign performance using Google Analytics and other reporting tools

Lead SEO strategy and implementation, including keyword research, on‑page optimization, technical SEO improvements, and content recommendations

Collaborate with internal teams and carrier partners to support direct‑selling initiatives and promotional campaigns

Identify opportunities to improve website traffic, conversion rates, and customer engagement on BusTickets.com

Conduct A/B testing and landing page optimization to improve campaign effectiveness

Track KPIs and deliver actionable insights through regular reporting and dashboards

Stay current on digital marketing trends, search engine algorithm updates, and best practices

Work closely with product, design, and development teams to support digital growth initiatives

Qualifications Required

3+ years of experience in digital marketing, performance marketing, or e-commerce marketing

Hands‑on experience managing Google Ads and PPC campaigns

Strong knowledge of Google Analytics (GA4 preferred)

Experience implementing and managing SEO best practices

Proven ability to analyze campaign performance and optimize based on data

Excellent communication and project management skills

Strong attention to detail and organizational abilities

Preferred

Experience in travel, transportation, ticketing, or e-commerce industries

Familiarity with Meta Ads, display advertising, and remarketing platforms

Experience with conversion rate optimization (CRO)

Understanding of attribution modeling and customer acquisition funnels

Knowledge of HTML/CSS or CMS platforms is a plus

What Success Looks Like

Increased online ticket sales and qualified traffic

Improved ROI across paid acquisition channels

Growth in organic search visibility and website performance

Data‑driven campaign optimization and measurable marketing impact

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