FCS Marketing Communication Specialist

FCS Marketing Communication Specialist

Stäubli is a value driven technological solutions provider with four dedicated activities: Electrical Connectors, Fluid Connectors, Robotics and Textile. We strive for innovation and excellence and are market leaders in many industrial segments. Stäubli guarantees high quality, reliability, and performance - our strong basis for the trusted partnership with our customers worldwide.
Job Description

The FCS Marketing Communication Specialist is a hands-on, execution-focused marketer responsible for delivering high-impact marketing initiatives across digital campaigns, events, and lead generation programs.
This role operates at the intersection of a highly agile, business-driven local team and a global marketing organization, requiring strong collaboration across regions and functions to ensure alignment, consistency, and impact.
This role requires a self-starter who can not only execute marketing activities, but continuously optimize campaign performance, improve processes, and contribute to scalable marketing operations. The ideal candidate thrives in a fast-paced, cross-functional environment and is motivated to drive measurable business impact.
Reports to: North America Marketing Manager - Duncan, SC (North America Marketing Team)
Responsibilities and Objectives:
Campaign Execution & Content Development
Execute multi-channel marketing campaigns (LinkedIn, Google Ads, marketing automation, web, events)
Develop and manage digital content including landing pages, banners, videos, social media posts and website updates
Collaborate with global and regional teams to align messaging and brand standards
Translate technical product and application knowledge into customer-centric marketing content
Support internal communication and managerial communications (intranet, Local Director's communication to the teams....)
Digital Marketing & Performance Optimization
Manage campaign execution in CRM and marketing automation platforms (Aurea, Eloqua)
Track, analyze, and optimize campaign performance (conversion rates, cost per lead, ROI)
Conduct A/B testing and recommend improvements to increase engagement and conversions
Support dashboard reporting and marketing analytics (Excel)
Lead Management & Sales Alignment
Manage lead flow, tracking, and reporting within CRM systems
Support the full lead lifecycle (MQL → SQL → Opportunity) in collaboration with Sales and Inside Sales teams
Ensure campaign-to-lead linkage for accurate ROI tracking and reporting
Contribute to sales enablement materials and tools including training and ensuring local key user role (e.g., Showpad)
Tradeshow & Event Execution
Prepare and execute technical tradeshows, customer events, and roadshows
Manage logistics including booth setup, displays, vendors, and promotional materials
Support event promotion/training, onsite execution, and post-event lead follow-up
Track event performance metrics and contribute to ROI analysis
Support the execution of internal event (sales meeting, sales training....)
Project Management & Marketing Operations
Manage multiple projects simultaneously using tools such as Monday.com
Support marketing operations including purchase orders, requisitions, and budget tracking
Build and maintain repeatable workflows, templates, and campaign processes
Coordinate with internal stakeholders and external agencies to ensure timely
Adheres to all safety, quality and environmental standards
Qualifications

Experience & Background
Minimum 3 years of experience in Marketing Communication, International Business, or related field
Experience in B2B marketing, industrial or technical industries preferred
Familiarity with brand, product, and/or agency marketing environments
Technical & Functional Skills
Digital content and campaign creation (ads, landing pages, email, video, web content)
Campaign execution and marketing automation (Eloqua, CRM systems)
Basic understanding of SEO/GEO/SEM and digital marketing best practices
Marketing data analysis and reporting (Excel required)
Project management and organizational skills
Experience with tradeshow/event coordination
Budget management
Tools & Platforms
Experience with (or ability to quickly learn):
CRM: Aurea
Social media: Emplify
Marketing Automation: Eloqua is a plus
Project Management: Monday.com
Content/Design: Adobe Creative Suite, Adobe Experience Manager
SAP: Purchase Requisition, Purchase Orders
Sales Enablement: Showpad
Additional Information

Physical Requirements

:
Periods sitting at a desk and working on a computer
Must be able to lift, push, pull, and carry objects
Must be able to lift up to 25 pounds at times
Dexterity and accuracy as needed to operate equipment
Work schedule:
Willingness to travel as required both domestically and internationally (up to 30%). Must have a current, valid passport for international travel.
This position will report to the Duncan, SC office with flexible (hybrid) schedule after completion of 90 day training program.
Stäubli Corporation is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.