Communications and Multimedia-Data Specialist

Job Title: Communications and Multimedia-Data Specialist
Exemption: Exempt/Professional

Reports to: Superintendent Dept./School: Communications/Central Office

Primary Purpose
Promote positive public relations between the school district and community. Prepare and provide information to the public about the activities, goals, and policies of the school district. Manage and maintain the district's website, educational applications, and data integrations to ensure accurate, secure, and efficient access to digital resources for students, staff, and parents. This role bridges the gap between public relations and instructional technology by maintaining the district's website, driving social media engagement, and ensuring seamless student data integration and software rostering.

Qualifications
Education/Certification:

Bachelor's Degree (preferred)

Special Knowledge/Skills:

Excellent public relations, organizational, communication, and interpersonal skills

Ability to speak effectively before groups of employees, parents, or the public

Ability to communicate effectively in both written and oral forms with all levels of management, both internal and external

Knowledge of media relations and public relations functions

Knowledge of operations of a school district's communication needs

Knowledge of website content management systems (CMS)

Experience with student information systems (e.g., ASCENDER)

Experience with ClassLink or similar single sign-on and identity management platforms

Knowledge of user provisioning, rostering, and account management

Strong troubleshooting and problem-solving skills

Ability to manage multiple projects and deadlines

Bilingual (preferred)

Experience
One year of journalism, communications, or a related field (preferred)

Major Responsibilities And Duties
Public and Community Relations

Serve as the information liaison between the school district and the community. Serve as district spokesperson and coordinate media coverage including preparing press releases and publishing articles and photos in local media and other publications.

Building and maintaining relationships with journalists and media outlets to disseminate information about the school district, including news releases, media advisories, and facilitating interviews.

Develop and execute public relations plans to enhance the school district's reputation and promote its programs and services.

Serve as district representative or lead on community committees as required. Demonstrate awareness of district-community needs and initiate activities to meet those needs including speaking at civic organization meetings and making presentations.

Manage communication during emergencies or crises, providing timely and accurate information to the public and stakeholders.

Responsible for providing direction for strategy, design, and operation of the District's internal and external marketing, communications, public relations, and engagement activities with the community.

Social Media Management and Digital Content

Assist with marketing various District initiatives through digital and traditional publications to promote schools, departments, and student and employee achievements.

Ensure that public information activities contribute to the attainment of district goals and objectives.

Gather, organize, and disseminate information related to the school district's operations, programs, and policies.

Design, prepare, and edit district publications including newsletters, recruitment brochures, programs for special events, and other publications.

Distribute pertinent information about the district and its activities to employees, parents, and the community via various platforms.

Coordinate writing and photography for stories and campaigns to be posted on the district's website, in publications, and on social media channels.

Responds to requests for data and District information as required in compliance with the Texas Public Information Act.

Communicate important information to school staff and administrators, ensuring consistent messaging across the district.

Track and report on the effectiveness of communication efforts

Website Administration

Maintain and update district and campus websites to ensure accurate, current, and compliant information.

Create, edit, and publish website content, including text, images, documents, forms, and announcements.

Monitor website functionality and resolve issues related to content, navigation, accessibility, and user experience.

Ensure district websites meet state, federal, and accessibility compliance requirements.

Coordinate with departments and campuses to collect and publish website content.

Application and Platform Management

Administer educational and administrative software platforms utilized by the district.

Manage application configurations, settings, updates, and ongoing maintenance.

Provide technical support and troubleshooting for district software applications.

Assist with software implementation, testing, and deployment of new applications.

ClassLink and Identity Management

Manage ClassLink single sign-on services and application integrations.

Configure and maintain automated rostering and account provisioning processes.

Monitor synchronization of student and staff data between Ascender and integrated applications.

Troubleshoot and resolve data, roster, and authentication issues.

Manage user access permissions and account lifecycle processes.

Data Integration and Rostering

Maintain accurate student, staff, and course roster data across district systems.

Coordinate data imports, exports, and integrations between Ascender and third‑party applications.

Validate data integrity and resolve discrepancies affecting application access and reporting.

Work with vendors to troubleshoot integration and synchronization issues.

Training and Support

Respond to help with desk requests related to websites, rostering, and application access.

Other

Develop and administer the department budget based on documented needs and ensure that operations are cost effective and funds are managed wisely.

Compile, maintain, and file all reports, records, and other documents required.

Maintain confidentiality of student and employee information in accordance with FERPA and district policies

Comply with policies established by federal and state law, State Board of Education rule, and local board policy.

Follow district safety protocols and emergency procedures.

All other duties as assigned by supervisor.

Supervisory Responsibilities
None

Mental Demands/Physical Demands/Environmental Factors
Tools/Equipment Used: Standard office equipment including personal computer and peripherals; camera; video camera

Posture: Prolonged sitting; occasional bending/stooping, pushing/pulling, and twisting

Motion: Repetitive hand motions including frequent keyboarding and use of mouse; occasional reaching

Lifting: Occasional light lifting and carrying (less than 15 pounds)

Environment: May work prolonged or irregular hours; frequent districtwide and statewide travel

Mental Demands: Work with frequent interruptions; maintain emotional control under stress

Terms Of Employment
Primary Location: District-Wide

Administrative/Professional Pay Plan/Pay Grade 1

Salary Range: $47,815 - $56,999 / Per Year

Shift Type: Full-Time

Term of Employment: 226 days

The Anthony Independent School District does not discriminate in its educational programs or employment practices on the basis of race, color, age, sex, religion, national origin, marital status, citizenship, military status, disability, genetic information, gender stereotyping and perceived sexuality, or on any other basis prohibited by law.

El Distrito Escolar Independiente de Anthony no discrimina en los programas de educacin o en prcticas de empleo usando el criterio de raza, color, edad, sexo, religin, origen nacional, estado civil, ciudadana, estado militar, discapacidad, informacin gentica, estereotipo sexual o sexualidad percibida, u otra prctica prohibida por la ley.

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