Marketing Operations Manager

We seek to move the world forward through innovative thinking.

Woolpert is an award‑winning, global leader in architecture, engineering, and geospatial services. We blend design excellence with cutting‑edge technology to deliver exceptional client value. Our team is passionate about their work and committed to building the next generation of industry leaders, and as a certified Great Place to Work, Woolpert embraces progress and innovation to create limitless opportunities for career growth.

Job Summary
The Marketing Operations Manager is responsible for leading the systems, processes, and cross‑functional coordination that enable Marketing to operate as a scalable, high‑performing organization. This role oversees marketing technology, performance measurement, and workflow optimization, while program managing key initiatives such as brand integration for acquisitions.

We are unable to provide visa sponsorship for this position. Applicants must already possess work authorization in the country the job is located.

Job Duties

Marketing Operations & Technology

Own and manage marketing automation platforms, including campaign execution, workflows, and system optimization.

Establish and maintain marketing data governance, including lead routing, lifecycle stages, and data quality standards.

Partner with Sales Operations to align marketing systems and CRM processes.

Measurement & Performance

Develop and maintain dashboards and reporting to track marketing performance, pipeline contribution, and campaign effectiveness.

Define and standardize key marketing KPIs and reporting frameworks.

Support attribution and pipeline visibility efforts in partnership with Sales and Finance.

Provide insights and recommendations to improve marketing effectiveness and return on investment.

Program Management – Brand Integration (Acquisitions)

Lead project management for brand integration of acquired companies.

Coordinate cross‑functional teams across Marketing, Sales acquired brands, and business units.

Track deliverables, timelines, and dependencies across integration initiatives.

Ensure consistent execution of brand transitions, including messaging, website updates, and communications.

Cross‑Functional Enablement

Serve as a central connector across marketing functions to drive alignment and execution.

Partner with Corporate Communications, Industry Marketing, Product Marketing, Digital, and Creative teams to support campaigns and initiatives.

Enable improved planning, coordination, and communication across the marketing organization.

Travel Requirements

Must be able to travel up to 10% of the time for business purposes.

Required Education

Bachelor's degree in Marketing, Business, Communications, or a related field.

Required Experience

8+ years of experience in marketing operations, program management, or related roles.

Experience managing HubSpot marketing technology platform(s) (e.g., marketing automation, CRM systems).

Experience in reporting, analytics, and performance measurement.

Experience coordinating cross‑functional projects or programs.

Required Knowledge, Skills & Abilities

Strong understanding of marketing operations, systems, and processes.

Experience with marketing automation platforms and CRM tools.

Strong analytical skills and ability to interpret performance data.

Proven project and program management capabilities.

Ability to manage multiple projects and stakeholders simultaneously.

Strong communication and cross‑functional collaboration skills.

Ability to drive alignment and execution in a matrixed environment.

Preferred Experience

Experience supporting marketing organizations in a professional services or AEC environment.

Experience with acquisition integration or brand transition initiatives.

Experience working with sales and finance partners on pipeline and performance tracking.

Preferred Certifications, Licenses or Training

Certifications in marketing automation, CRM platforms, or project management (e.g., HubSpot, PMP).

Preferred Knowledge, Skills & Abilities

Familiarity with data governance and lifecycle management practices.

Experience building dashboards and reporting frameworks.

Understanding of demand generation and go‑to‑market processes.

Experience improving operational efficiency and workflow design.

Benefits
Certified as a Great Place to Work, Woolpert is one of the fastest‑growing architecture, engineering, and geospatial companies in the world. With over 75 offices and countless projects globally, you will work on meaningful assignments that improve quality of life around the world. In addition to competitive pay, we offer these benefits:

Freedom to Work program: Set your own schedule and location (as appropriate).

Principal program: Earn the opportunity to become an owner of the firm.

Flexible paid time off/vacation: Take time off when it makes sense for you and your team.

Career development: Explore a wide range of learning and growth opportunities within and across industries.

Health, life, vision, and dental insurance: Cover all your medical bases.

Paid sick time, retirement plan, fitness reimbursement, pet insurance, identity protection, technology stipend, employee assistance program, and more!

Pay Range: $101,200 — $113,850 USD.

Woolpert is an equal‑opportunity employer. Woolpert is committed to the full inclusion of all individuals. We recruit, train, compensate, and promote regardless of race, religion, color, national origin, sex, disability, age, veteran status, and other protected status as required by applicable law.

Email accommodations: askhr@woolpert.com

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