Marketing Operations Manager

Role Overview
The Marketing Operations Manager manages the operational backbone of the marketing team—ticketing, workflows, reporting, website support, and CRM processes. This role ensures the team runs efficiently, deadlines are met, and marketing systems are maintained. The Manager directly oversees the graphic designer, ensuring creative resources are prioritized effectively and aligned to campaign goals. This role partners closely with Content Marketing, providing the technical, data, and process support required for successful execution.

This position requires on-site attendance in the office 5 days a week in Bonita Springs, Florida. Remote or hybrid work is not available.

Key Responsibilities
Marketing Operations Management

Manage the marketing ticket queue: intake, assignment, prioritization, and deadlines

Maintain internal workflows and approval processes

Ensure requests align with marketing priorities and elevate conflicts as needed

Maintain and update internal documentation and SOPs

Ensure assets and requests move efficiently across cross‑functional teams

Creative Operations & Design Management

Directly manage the graphic designer (workload, priorities, performance feedback)

Translate content needs into clear creative briefs, timelines, and deliverables

Ensure design work aligns with brand standards and campaign objectives

Review and approve final assets for quality, accuracy, and consistency

Optimize creative workflows, asset management, and production timelines

Support enforcement of brand guidelines across all materials

Website Technical Support

Own technical execution of website updates within the CMS

Build and publish pages (modules, formatting, structure, uploads, QA)

Ensure functional accuracy, accessibility, and responsiveness

Partner with Content Marketing Manager, who defines structure and messaging

Troubleshoot and resolve publishing or technical issues

Reporting & Analytics

Own Google Analytics dashboards (traffic, engagement, keyword opportunities, trends)

Manage Mailchimp reporting (open rate, CTR, deliverability, segmentation insights)

Deliver weekly, monthly, and quarterly performance summaries

CRM Support

Own marketing-related CRM processes and data integrityBuild and segment lists for campaign targeting

Manage campaign setup, uploads/imports, and audience tracking

Support execution of email and campaign delivery through CRM tools

Partner with Sales Ops/IT for more complex Salesforce needs

Qualifications

3–4 years in marketing operations or similar role is required

Experience with Google Analytics, JIRA (project management tools), and email marketing platforms is needed

Understanding of WordPress platform

Ability to manage multiple priorities and deadlines

Strong organizational and analytical skills

Basic familiarity with CRM platforms (Salesforce preferred)

Comfortable learning new systems and source technical workflows

Knowledge of HTML/CSS for light email or web support is a plus

Company Benefits

Vacation and Sick/Personal Time

Medical Insurance / Prescription / Vision / Dental

Hearing Program Discount

Short‑ & Long‑Term Disability Insurance

Life Insurance

Flexible Spending Account

401(k) plus company match

Employee Referral Program

Employee Recognition

Tuition Reimbursement

Professional Development Training

We are an equal opportunity employer

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