Healthcare Paid Search Analyst: Optimize CRO & Growth

Boston Children's Hospital is seeking a Digital Marketing Analyst to manage and optimize its paid search marketing programs. This role focuses on leveraging tools like Google Ads and Adobe Customer Journey Analytics to enhance patient acquisition and website engagement.
Responsibilities include analyzing campaign performance, developing reporting dashboards, and improving marketing efficiency through strategic insights. The ideal candidate will have at least a bachelor's degree and relevant experience in digital marketing, ideally within a healthcare organization.

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