Digital Content Specialist

Do you want to join an organization that invests in you as a Digital Content Specialist? At South Texas Radiology Imaging Centers, you come first. HCA Healthcare has committed up to $300 million in programs to support our incredible team members over the course of three years.

Job Summary
We are seeking a Digital Content Specialist who can blend creativity and analytics to develop engaging content across digital channels, including blog posts, social media, search, images, and videos, to enhance customer engagement and promote the Methodist Healthcare brand.

Qualifications

Education:

Bachelor’s Degree in Communications, Journalism, English, Marketing or related field.

Experience:

Minimum 2+ years in content writing and development or similar agency role.

Technical Skills:

Proficiency in Adobe Creative products and Canva (90% usage), knowledge of social platforms, SEO strategies, CMS, HTML, and online reputation management.

Ability to complete initial and ongoing training as defined by the service line, facility, and department/unit.

Essential Job Functions

Create, proofread, and publish engaging content and maintain the style and voice of all content.

Analyze and optimize content performance across all digital platforms.

Optimize content for SEO.

Manage social media posting, reviews, and overall reputation management processes.

Understand legal and regulatory environment and operate within a highly controlled setting.

Use content management systems to analyze website traffic and user engagement metrics.

Manage content distribution to online channels to increase web traffic.

Build a social media following through rich content.

Determine stories for publication lineup to align with marketing targets.

Collaborate with marketing and design teams for site content, style, and layout.

Additional Job Functions

Support the mission and vision of Methodist Healthcare System.

Learn and comply with system and facility safety policies and rules.

Adhere to the MHS Code of Conduct and demonstrate ethical behavior.

Complete other duties as assigned.

Benefits

Comprehensive benefits

for medical, prescription drug, dental, vision, behavioral health and telemedicine services.

Wellbeing support

including free counseling and referral services.

Time away from work

programs for paid time off, paid family leave, long- and short-term disability coverage and leaves of absence.

Savings and retirement resources

– 401(k) plan with a 100% match on 3% to 9% of pay, Employee Stock Purchase Plan, flexible spending accounts, preferred banking partnerships, retirement readiness tools, rollover support and financial wellbeing counseling.

Education support

through tuition assistance, student loan assistance, certification support, dependent scholarships and a partnership with Galen College of Nursing.

Additional benefits

for fertility and family building, adoption assistance, life insurance, supplemental health protection plans, auto and home insurance, legal counseling, identity theft protection and consumer discounts.

Learn more about Employee Benefits (https://careers.hcahealthcare.com/pages/employee-benefits-and-rewards)

Note: Eligibility for benefits may vary by location.

Equal Opportunity Employer
We are an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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