Digital Designer

Summary
The Digital Designer is responsible for developing engaging, on-brand digital content across a variety of platforms, including social media, websites, email campaigns, presentations, and internal communications. This thinker/doer role blends creative strategy with hands‑on execution, partnering closely with the marketing team to produce impactful visual content that supports business objectives and marketing initiatives. S/he demonstrates strong design capabilities, creativity, attention to detail, and a solid understanding of digital trends, user experience, and effective brand communication.

Roles and Responsibilities

Designs and develops engaging digital content for social media, websites, email campaigns, presentations, advertisements, and internal communications

Creates visually compelling, on‑brand creative assets that support marketing initiatives and business objectives

Designs graphics, layouts, templates, and multimedia content that enhance user engagement and brand visibility

Translates creative concepts and business needs into effective digital designs across multiple platforms and formats

Maintains brand consistency and visual standards across all digital and marketing materials

Ensures all creative content aligns with company messaging, style guidelines, and overall brand identity

Reviews and revises creative materials based on feedback while maintaining quality, accuracy, and attention to detail

Collaborates closely with the marketing team and internal stakeholders to understand project goals, messaging, and target audiences

Supports the planning, development, and execution of digital marketing campaigns and communication strategies

Partners with team members to develop creative solutions that effectively communicate business initiatives and priorities

Assists with website content updates, digital publishing, and maintenance of online creative assets

Applies knowledge of digital trends, platform best practices, and user experience principles to improve digital content effectiveness

Supports digital communication efforts across multiple channels and platforms

Assists with multiple design projects simultaneously while meeting deadlines and maintaining high‑quality standards

Organizes and maintains digital files, creative assets, and project documentation in accordance with company standards

Stays current on emerging design trends, technologies, and creative best practices to continuously improve processes and deliverables

Requirements

Bachelor’s degree in Graphic Design, Visual Communications, Digital Media, or related field preferred. Equivalent professional experience and a strong portfolio will also be considered.

Minimum of 4 years of professional design experience with a strong focus on digital

Working knowledge of website CMS platforms, web hosting environments, and the processes involved in publishing and maintaining digital content

Proficiency in Adobe Creative Suite and Figma

Experience with video editing and motion graphics

Knowledge of best‑in‑class digital asset management systems preferred

Basic understanding of usability and UX principles in digital environments preferred

Core Competencies

Excellent verbal and written communication skills, with the ability to clearly present ideas, collaborate across teams, and translate creative concepts into effective digital content

Excellent attention to detail, organization, and time management skills with the ability to manage multiple projects and deadlines in a fast‑paced environment

Ability to receive feedback, adapt to changing priorities, and maintain consistent brand standards across all digital platforms

Strong analytical and problem‑solving skills with the ability to interpret data, apply measurements and specifications accurately, and support design decisions using basic mathematical concepts

Ability to work with dimensions, layouts, scaling, and formatting requirements across various digital platforms and media

Advanced computer proficiency with experience using design software, digital collaboration tools, content management systems, and Microsoft Office applications

Ability to learn and adapt to new software, digital platforms, and emerging technologies in a fast‑paced environment

Strong technical skills related to file management, digital asset organization, formatting, and maintaining creative content across multiple platforms

Strong listening skills with the ability to accept feedback, respond constructively, and adapt to evolving project needs and priorities

Strong reasoning and problem‑solving skills with the ability to evaluate design needs, prioritize projects, and make sound decisions in a fast‑paced environment

Ability to interpret creative direction, analyze project requirements, and develop effective digital solutions that align with brand and business objectives

Baker is an EOE Disability/Veterans Employer.

Applicants with physical and/or mental disabilities who require a reasonable accommodation for any or part of the application process may make their requests known by contacting HR.

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