Media & Lead Generation Specialist

Media & Automation SpecialistLocation: Jacksonville, FL (Hybrid/In-Office Preferred)Employment Type: Full-TimeAbout Our ClientOur client is a rapidly growing organization seeking a highly skilled Paid Media & Automation Specialist to drive lead generation, funnel optimization, and marketing automation initiatives across multiple brands. This is an opportunity for a data-driven marketer who thrives on performance metrics, conversion optimization, and building scalable systems that generate measurable business growth.This is not a social media content posting role. The ideal candidate will have hands-on experience managing paid advertising campaigns, marketing funnels, CRM automations, and lead nurturing systems that directly impact revenue and sales performance.ResponsibilitiesPaid Media ManagementDevelop, launch, and optimize paid advertising campaigns across Meta platforms.Monitor campaign performance and improve key metrics including Cost Per Lead (CPL), Customer Acquisition Cost (CAC), conversion rates, and Return on Ad Spend (ROAS).Create and manage retargeting and remarketing strategies.Allocate advertising budgets and identify opportunities for scale.Assist with expansion into additional platforms including Google, YouTube, TikTok, and other emerging channels.Funnel Development & Conversion OptimizationBuild and optimize landing pages designed to maximize lead conversion.Create complete customer acquisition funnels from ad click through appointment booking.Conduct A/B testing on messaging, offers, audiences, and landing pages.Improve conversion performance through continuous testing and optimization.Integrate forms, scheduling tools, CRM systems, and lead capture processes.Marketing AutomationDevelop automated email, SMS, voicemail, and lead nurture campaigns.Build and maintain workflows within GoHighLevel and related marketing platforms.Create lead routing and follow-up systems that support sales and appointment-setting teams.Utilize AI and automation tools to improve operational efficiency and campaign performance.Analytics & ReportingTrack campaign performance, attribution, and funnel metrics.Generate weekly and monthly reports for leadership.Identify trends and opportunities through performance analysis.Provide strategic recommendations to improve lead quality and marketing effectiveness.Creative StrategyCollaborate with leadership and creative teams on campaign development.Develop testing frameworks for offers, messaging, and creative assets.Identify winning campaigns and scale successful strategies.Continuously optimize underperforming campaigns through data-driven decision making.QualificationsRequired3+ years of experience managing Meta advertising campaigns.Proven success generating leads through paid media campaigns.Strong understanding of marketing funnels and conversion optimization.Experience building landing pages and automated marketing workflows.Knowledge of attribution, tracking pixels, analytics, and reporting tools.Ability to analyze data and make strategic recommendations.PreferredExperience with Google Ads, YouTube Ads, and TikTok Ads.Experience managing six-figure advertising budgets.Strong understanding of customer acquisition and performance marketing.Creative testing and optimization experience.Highly PreferredMortgage, financial services, or regulated industry marketing experience.Hands-on GoHighLevel experience.Experience supporting appointment-setting or sales-driven organizations.Advanced CRM automation and workflow development skills.Experience utilizing AI tools and automation platforms.Ability to manage multiple brands, funnels, and campaigns simultaneously.What Our Client OffersOpportunity to make a direct impact on company growth.High level of ownership and autonomy.Collaborative and entrepreneurial work environment.Exposure to multiple brands and marketing channels.Career growth opportunities within a rapidly expanding organization.If you are passionate about performance marketing, lead generation, automation, and scaling successful campaigns, we encourage you to apply.