Director of Ecommerce Growth - Hybrid in Concord, MA
Our client is a design‑led direct‑to‑consumer ecommerce brand in the gifting and consumer products space. As the business continues to scale, they are hiring a Director of Ecommerce Growth to own and improve the performance of their website, the company’s largest and most important revenue channel.
This is a highly impactful, hands‑on role focused on driving conversion, improving site performance, and maximizing the efficiency of marketing spend. You will play a key role in scaling the ecommerce business and building a more efficient growth engine.
This person will focus on optimizing and improving the existing site experience, using data, testing, and experimentation to drive measurable revenue impact.
Responsibilities
Website Performance & Conversion
- Own conversion rate (CVR), site performance, and revenue growth from the ecommerce channel
- Identify and prioritize opportunities to improve funnel performance, reduce drop‑off, and increase AOV
- Continuously optimize site speed, UX, and overall customer experience
Testing & Optimization
- Build and execute a structured A/B testing roadmap across landing pages, PDPs, checkout, and overall site experience
- Focus on high‑impact improvements vs incremental “piecemeal” changes
- Use data to validate hypotheses and guide decision‑making
Analytics & Insights
- Analyze performance across the full funnel (traffic, behavior, conversion)
- Translate data into clear, actionable insights for a non‑technical, design‑led team
- Partner cross‑functionally to ensure insights inform broader business decisions
Agency Management & Paid Media Alignment
- Own relationship with paid media agency (currently focused on Meta)
- Evaluate performance and ensure marketing spend is being used efficiently
- Provide input on channel expansion and overall growth strategy
Website Redesign Collaboration (Near‑Term)
- Contribute to an upcoming website rebuild
- Ensure the new site is built with performance, speed, and conversion in mind
- Collaborate with internal team and external partners (not responsible for managing design execution)
What Success Looks Like
- Improved conversion rate and reduced bounce rate
- Faster, more efficient website experience
- Clear, data‑driven understanding of performance
- More effective use of paid media spend
- A scalable foundation for continued ecommerce growth
Qualifications
- 6–10+ years of experience in ecommerce growth, CRO, or digital performance roles
- Strong DTC ecommerce experience (physical product preferred)
- Proven track record improving conversion and driving revenue through site optimization
- Hands‑on experience with testing, analytics, and performance optimization
- Experience with tools such as Shopify, Google Analytics, and BI tools (Tableau, Power BI, etc.)
- Strong analytical mindset with ability to work across large data sets
- Experience working alongside paid media teams/agencies and understanding how site performance impacts acquisition
How You Work
- Highly collaborative, low ego
- Curious and proactive, identifies problems and solves them
- Comfortable in a fast‑moving, low‑structure environment
- Strong communicator who can translate complex data into simple, actionable insights
- Willing to take risks, test ideas, and iterate quickly