Director, Ecommerce Growth - DTC Ecommerce Brand

Director of Ecommerce Growth - Hybrid in Concord, MA
Our client is a design‑led direct‑to‑consumer ecommerce brand in the gifting and consumer products space. As the business continues to scale, they are hiring a Director of Ecommerce Growth to own and improve the performance of their website, the company’s largest and most important revenue channel.

This is a highly impactful, hands‑on role focused on driving conversion, improving site performance, and maximizing the efficiency of marketing spend. You will play a key role in scaling the ecommerce business and building a more efficient growth engine.

This person will focus on optimizing and improving the existing site experience, using data, testing, and experimentation to drive measurable revenue impact.

Responsibilities
Website Performance & Conversion

Own conversion rate (CVR), site performance, and revenue growth from the ecommerce channel

Identify and prioritize opportunities to improve funnel performance, reduce drop‑off, and increase AOV

Continuously optimize site speed, UX, and overall customer experience

Testing & Optimization

Build and execute a structured A/B testing roadmap across landing pages, PDPs, checkout, and overall site experience

Focus on high‑impact improvements vs incremental “piecemeal” changes

Use data to validate hypotheses and guide decision‑making

Analytics & Insights

Analyze performance across the full funnel (traffic, behavior, conversion)

Translate data into clear, actionable insights for a non‑technical, design‑led team

Partner cross‑functionally to ensure insights inform broader business decisions

Agency Management & Paid Media Alignment

Own relationship with paid media agency (currently focused on Meta)

Evaluate performance and ensure marketing spend is being used efficiently

Provide input on channel expansion and overall growth strategy

Website Redesign Collaboration (Near‑Term)

Contribute to an upcoming website rebuild

Ensure the new site is built with performance, speed, and conversion in mind

Collaborate with internal team and external partners (not responsible for managing design execution)

What Success Looks Like

Improved conversion rate and reduced bounce rate

Faster, more efficient website experience

Clear, data‑driven understanding of performance

More effective use of paid media spend

A scalable foundation for continued ecommerce growth

Qualifications

6–10+ years of experience in ecommerce growth, CRO, or digital performance roles

Strong DTC ecommerce experience (physical product preferred)

Proven track record improving conversion and driving revenue through site optimization

Hands‑on experience with testing, analytics, and performance optimization

Experience with tools such as Shopify, Google Analytics, and BI tools (Tableau, Power BI, etc.)

Strong analytical mindset with ability to work across large data sets

Experience working alongside paid media teams/agencies and understanding how site performance impacts acquisition

How You Work

Highly collaborative, low ego

Curious and proactive, identifies problems and solves them

Comfortable in a fast‑moving, low‑structure environment

Strong communicator who can translate complex data into simple, actionable insights

Willing to take risks, test ideas, and iterate quickly

#J-18808-Ljbffr