Media Planner & Bilingual / Multicultural (English/Spanish)

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Media Planner & Buyer— Bilingual / Multicultural (English/Spanish)

Company or Employer
Lopez Negrete Communications, Inc.

Job Location
Houston, TX

Lopez Negrete Communications is seeking a Media Planner & Buyer to develop and execute integrated media strategies. This role supports multicultural and bilingual campaigns across traditional platforms, ensuring efficient buys, strong performance, and impactful reach.

Key Responsibilities

Build strategic media plans aligned to client goals, targeting Texas DMAs and multicultural audiences

Recommend channel mix across TV, radio, OOH

Negotiate with vendors and manage IOs, budgets, flighting, and added value

Oversee trafficking, creative rotations, and campaign pacing

Monitor performance, optimize mid-flight, and provide post-campaign insights and reporting

Collaborate cross-functionally with account, creative, and analytics teams

Qualifications

4–7+ years in media planning and/or buying (agency or in‑house)

Experience buying and planning Texas markets and working with bilingual/multicultural audiences

Strong knowledge of media KPIs

Bilingual English/Spanish a MUST.

Great opportunity for a strategic + detail-driven media professional passionate about multicultural marketing.

Send your resume and a short note (or portfolio/case studies if available) to: Dinora@lopeznegrete.com

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