Head of Marketing Touchland

Head of Marketing

Touchland

Church & Dwight is seeking a Head of Marketing

Touchland. This person will own the full marketing engine, from brand storytelling to performance growth, with direct accountability for revenue, channel efficiency, and cross-functional go-to-market execution. We need someone who has ability to lead as a coach-player and be as hands-on as they can be coaching a small team of marketing experts.
This is a hybrid brand + performance leadership role designed for someone who can strategize at a high level while also executing hands-on work in a lean team structure. You will lead functional expertise in brand marketing, product marketing etc. while personally driving key initiatives across the funnel.
This is a hybrid role in New York, NY or Ewing, NJ
NYC requires in-person attendance on Mondays, Tuesdays, Thursdays, with remote work options on Wednesdays and Fridays.
Ewing, NJ requires in-person attendance on Tuesdays, Wednesdays, and Thursdays, with remote work options on Mondays and Fridays.
Full-Funnel Ownership
Build and execute an integrated brand-to-performance strategy across awareness, acquisition, retention, and retail.
Oversee paid media, CAC efficiency, attribution, and weekly performance optimization.
Ensure brand consistency across campaigns, retail, partnerships, and creative.
P&L and Revenue Accountability
Own marketing forecasting, budgeting, and revenue targets.
Build reporting frameworks that translate marketing activity into business impact.
Partner with Sales, Ops, and Finance to align demand planning and channel performance.
Unified Planning & Product Go-to-market
Lead product GTM strategy from positioning to launch execution.
Drive cross-functional alignment across product, retail, creative, and operations.
Build annual and quarterly marketing plans with clear KPIs and channel strategies.
Build customer line review showcases and ensure that we have the right product, merchandising and support for launches.
Team Leadership in a Lean, Player-Coach Environment
Manage and mentor a Brand Director, Product Director and Retention Director.
Operate as a player-coach

able to execute when needed (briefs, decks, optimizations, analysis).
Build scalable processes without adding unnecessary layers.
Retail Activation
Develop retail marketing programs to support sell-through at key partners.
Own in-store storytelling, merchandising strategy, and retail launch plans.
Localization Strategy
Build frameworks for market localization across messaging, creative, and channel mix.
Ensure global brand consistency while adapting to regional nuances.
What You Bring
Brand + Performance Hybrid Expertise
Experience managing both creative development and performance channels.
Small-Team Operator Mindset
Has worked in lean, high-growth environments where they personally executed parts of the plan.
Comfortable being both the strategic architect and the hands-on executor.
Leadership & Cross-Functional Influence
Experience managing small teams and elevating talent.
Strong communicator who can influence founders, sales, ops, and external partners.
Analytical + Creative Balance
Data-driven decision maker with strong instincts for storytelling, brand, and culture.
How This Role Is Different
This is not a traditional brand role or a pure performance role. It is a hybrid requiring someone who can:
Build the long-term brand narrative
Optimize weekly revenue performance
Lead a small team
Execute hands-on work. We are looking for player-coach mindset leaders.
Operate with speed, clarity, and resourcefulness
Education and Experience
BA/BS required; MBA preferred
10-15+ years in CPG, digitally native beauty, lifestyle, or consumer brands.
Experience scaling a brand from $100M ? $300M+ preferred.
Has owned revenue, paid media, brand, and go-to-market in one role.
Experience with retail expansion and omnichannel marketing
Ability to travel to Miami 2x/week initially if based in the Ewing, NJ location.
Compensation and Benefits
The U.S. base salary range for this full-time position is $ 174,000 - $247,700.
This position is also eligible for a bonus.
As a Church & Dwight US employee, you (and eligible dependents, as applicable) will have access to medical, dental, vision, basic life insurance, paid vacation and sick time, and Paid Parental Leave. U.S. employees are entitled to paid holidays, floating holidays, and vacation days starting in their first year of employment depending on hire date. You are also able to participate in our 401k retirement plan (with company match and profit-sharing) and Discounted Employee Stock Purchase Plan.
The actual base pay offered to the successful candidate will be based on multiple factors, including, but not limited to, job-related knowledge/skills, experience, business needs, geographical location, and internal pay parity. Compensation decisions are dependent upon the facts and circumstances of each position and candidate.