Digital Media Strategist

Digital Media Strategist

The Digital Media Strategist develops, executes, and optimizes digital media strategies that help clients achieve their business objectives. This role combines strategic thinking, analytical decision-making, and hands-on campaign management across multiple digital channels. The Digital Media Strategist works closely with internal teams and clients to deliver high-performing campaigns, uncover growth opportunities, and ensure media investments generate measurable results.
Key Responsibilities:
Execute day-to-day media buying activities, including campaign setup, audience targeting, keyword research, budget management, bid adjustments, testing, and optimization across digital advertising platforms
Create and implement strategies for digital media campaigns across search (SEM), display advertising, social media, and video marketing channels
Allocate and manage budgets for various campaigns, optimizing spend to maximize ROI
Apply financial acumen to budgeting, projections, revenue metrics, and assist with media billing
Analyze market data to identify target audiences, ensuring campaigns are tailored to reach the right people
Monitor, evaluate, and report on campaign performance using platform metrics and analytics tools, making data-driven decisions to improve results and drive strategy forward
Identify opportunities for innovation, experimentation, and growth within digital campaigns
Manage internal and external client expectations while ensuring deliverables and deadlines are met
Collaborate with cross-functional teams to align media strategy with broader marketing and business goals
Stay current on digital media trends, platform updates, industry developments, and best practices
Contribute to a culture of continuous improvement by identifying opportunities to enhance processes and systems
Qualifications:
Bachelor's degree in marketing, advertising, business, or related field
Minimum of 3 years of relevant experience in digital marketing strategy across digital media
Agency or client-side digital marketing experience required; agency experience preferred
Experience managing digital campaigns across multiple media channels
Strong understanding of campaign budgeting, projections, and revenue metrics
Hands-on experience managing campaigns within platforms like Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, DV360, The Trade Desk, or similar digital advertising platforms
Proficiency in Google Workspace, Microsoft Office, and project management platforms like monday.com or similar tools
Ability to analyze performance data and translate insights into actionable recommendations
Strong project management skills with the ability to manage multiple priorities simultaneously
Excellent communication, facilitation, and collaboration skills
Curious and creative mindset with a passion for marketing, culture, and emerging trends
Ability to think strategically across the full marketing spectrum, with a strong understanding of full-funnel marketing and the role paid media plays throughout the customer journey
Proactive problem-solving skills and a willingness to take initiative
Growth-oriented mindset with a commitment to continuous learning and improvement
Co-op experience is a plus
Ability to work effectively in a remote environment, demonstrating strong self-management, communication, and collaboration skills
Reliable high-speed internet connection and a dedicated workspace suitable for remote work
What Success Looks Like:
Digital media campaigns consistently achieve performance goals and deliver measurable business impact
Budgets are managed effectively and optimized to maximize return on investment
Campaign recommendations are informed by data, audience insights, and industry best practices
Client and internal stakeholders have confidence in media strategy, execution, and reporting
Opportunities for innovation, testing, and growth are regularly identified and implemented
Projects are delivered on time, with strong attention to quality and detail
Clients understand the story behind campaign performance and have confidence in the recommendations provided
The Digital Media Strategist contributes positively to team culture and embodies Root+Beta's values
Growth Opportunities:
This role offers long-term growth opportunities within the Digital Media team, including progression to Senior Digital Media Strategist and increased responsibility for strategic planning, client leadership, campaign oversight, mentoring team members, and contributing to the continued growth of Root+Beta's media offerings.
Salary Description $50,000-$60,000