CRM and Personalization Manager

Community:

Texas Support Center

Address:

3501 Olympus Boulevard
Dallas, Texas 75019

Pay Range

$96,100.00-$132,100.00+ Annual

Build Personalized Customer Experiences That Make a Difference.

Are you a CRM marketing expert who loves turning customer data into personalized experiences that drive engagement and results?

At Lifespace Communities, we're investing in the future of digital marketing and we're looking for a strategic, hands‑on

CRM & Personalization Manager

to lead our email marketing, customer journey, and marketing automation strategy. This isn't just another email marketing role. You'll own the entire customer lifecycle, partnering with Marketing, Sales, IT, and executive leadership to create meaningful, data‑driven experiences that help families make one of life's most important decisions.

What You’ll Do

Lead enterprise CRM and email marketing strategy

Design personalized customer journeys, nurture campaigns, and automated workflows

Build audience segmentation using CRM data

Optimize campaigns through A/B testing and performance analytics

Manage marketing automation platforms and campaign execution

Measure ROI and turn insights into smarter marketing decisions

Partner across teams to continuously improve the customer experience

What We’re Looking For

8+ years of CRM, lifecycle marketing, or email marketing experience

Expertise with CRM and marketing automation platforms

Strong background in customer segmentation and personalization

Data‑driven mindset with experience analyzing campaign performance

Excellent project management and communication skills

Bachelor’s degree in Marketing or a related field

Why Join Lifespace?

Own the CRM strategy for a growing enterprise organization

Work directly with executive leadership

Influence customer acquisition, engagement, and retention

Hybrid work environment based in Dallas

Competitive compensation and comprehensive benefitsJoin a collaborative team that's transforming the future of senior living

Apply today and help shape the future of customer engagement at Lifespace Communities.

Lifespace has successfully served older adults for 50 years, and this is just the beginning. With new opportunities, continued growth, and the support from your Lifespace team members, get ready to ignite your life and experience Our Space.

COMPANY OVERVIEW:

Lifespace Communities, headquartered in Dallas, Texas, is one of the nation's largest nonprofit senior living organizations. Since 1976, we have been dedicated to creating vibrant communities where older adults are empowered to live their aspirations with purpose, independence, and peace of mind.

Driven by a commitment to exceptional service, innovation, and meaningful connections, our team members work together to enrich the lives of residents every day. At Lifespace, you'll find more than a career, you'll find an opportunity to make a lasting impact while growing professionally in a collaborative, mission‑driven organization.

Equal Opportunity Employer

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