CRM and Personalization Manager

Location:

Community Texas Support Center, 3501 Olympus Boulevard, Dallas, Texas 75019

Pay Range:

$96,100.00 - $132,100.00+ Annual

Job Title:

CRM & Personalization Manager

Build Personalized Customer Experiences That Make a Difference. Are you a CRM marketing expert who loves turning customer data into personalized experiences that drive engagement and results? At Lifespace Communities, we're investing in the future of digital marketing and we're looking for a strategic, hands‑on CRM & Personalization Manager to lead our email marketing, customer journey, and marketing automation strategy. This isn't just another email marketing role. You'll own the entire customer lifecycle, partnering with Marketing, Sales, IT, and executive leadership to create meaningful, data‑driven experiences that help families make one of life's most important decisions.

What You'll Do

Lead enterprise CRM and email marketing strategy

Design personalized customer journeys, nurture campaigns, and automated workflows

Build audience segmentation using CRM data

Optimize campaigns through A/B testing and performance analytics

Manage marketing automation platforms and campaign execution

Measure ROI and turn insights into smarter marketing decisions

Partner across teams to continuously improve the customer experience

What We're Looking For

8+ years of CRM, lifecycle marketing, or email marketing experience

Expertise with CRM and marketing automation platforms

Strong background in customer segmentation and personalization

Data‑driven mindset with experience analyzing campaign performance

Excellent project management and communication skills

Bachelor's degree in Marketing or a related field

Benefits

Own the CRM strategy for a growing enterprise organization

Work directly with executive leadership

Influence customer acquisition, engagement, and retention

Hybrid work environment based in Dallas

Competitive compensation and comprehensive benefits

Join a collaborative team that's transforming the future of senior living

Equal Opportunity Employer

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