To enhance digital communication strategies, the full-time Marketing Automation Manager will develop and manage email and SMS programs using Salesforce Marketing Cloud, collaborating closely with cross-functional teams to engage B2B and B2C audiences.
Key responsibilities
Build and operationalize multi-touch customer journeys in Journey Builder based on lifecycle strategy and business requirements
Implement dynamic, personalized content and audience-based variations across Salesforce Marketing Cloud
Develop a rigorous testing strategy for email marketing campaigns, including subject lines, dynamic content, and targeting
Required qualifications
Bachelor's degree with 8 years of directly related experience, or Associate's degree with 10 years of directly related experience, including 4 years of managerial experience
SFMC certification and 4+ years of hands-on experience with Salesforce Marketing Cloud
Expert knowledge in HTML/CSS email coding and design of responsive emails
Experience with SMS processes and best practices in email/SMS marketing
Strong understanding of compliance regulations like the CAN-SPAM Act
Marketing Automation Manager
Virtual Vocations Inc · New York, NY, USA ·
- Job type:
- Full Time